A Content Analysis of Chinese Magazine Advertisements

Keywords

Advertising, Content analysis, Government (linguistics), Business, Stern

References

• The people's republicObafemi Awolowo — 1968
• An Analysis of Information Content in Television AdvertisingAlan J. Resnik, Bruce L. Stern — 1977
• Content Analysis in Consumer ResearchHarold H. Kassarjian — 1977
• Chinese Managers' Attitudes toward Advertising in ChinaRichard J. Semenik, Nan Zhou, William L. Moore — 1986
• Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine AdvertisingJae Woo Hong, Aydin Muderrisoglu, George M. Zinkhan — 1987
• Values of the Cultural RevolutionJames C.F. Wang — 1977
• Analysis of Information Content in U.S. and Japanese Magazine AdvertisingCharles S. Madden, Marjorie J. Caballero, Shinya Matsukubo — 1986
• The Information Content of Comparative Magazine AdvertisementsRobert R. Harmon, Nabil Razzouk, Bruce L. Stern — 1983
• Consumer Research: A State of the Art ReviewJacob Jacoby — 1978
• Current Problems in Consumer Behavior ResearchDavid T. Kollat, James F. Engel, Roger D. Blackwell — 1970
• Information Content IN U.S. and Australian Television AdvertisingGrahame R. Dowling — 1980
• Learning to Want ThingsRussell W. Belk, Non Zhou — 1987
• Advertising in China: Looking Back at Looking ForwardSuk‐ching Ho, Yat‐ming Sin — 1986
• Consumer Research: How valid and useful are all our consumer behavior research findings?Jacob Jacoby — 1978
• Information Content in U. S. and Australian Television AdvertisingGrahame R. Dowling — 1980
• An Analysis of Information Content in Television AdvertisingAlan J. Resnik, Bruce L. Stern — 1977
• Current Problems in Consumer Behavior ResearchDavid T. Kollat, James F. Engel, Roger D. Blackwell — 1970
• Consumer behavior and marketing actionHenry Assael — 1981

Cited by

• Advertising Localization Overshadows StandardizationAli Kanso, Richard Alan Nelson — 2002
• Content Analysis of German and Japanese Advertising in Print Media from Indonesia, Spain, and the United StatesJohn L. Graham, Michael A. Kamins, Djoko S. Oetomo — 1993
• Cultural differences in ad information processing: The influence of analytic versus holistic thinking.Binbin Liang — 2007
• Advertising Trends in Urban ChinaDongsheng Zhou, Weijiong Zhang, Ilan Vertinsky — 2002
• AMERICAN AND CHINESE THINKING STYLES: ATTITUDE EFFECTS ON HOLISTIC AND ATTRIBUTE ADSBeichen Liang, Joseph Cherian — 2014
• Cross-cultural analysis of the effect of advertising on consumer responsesWen-ling Liu — 2002
• Sources of product information for Chinese rural consumersQimei Chen, Yi He, Xinshu Zhao — 2008
• Information Content of Television Advertising in ChinaKara Chan — 1995
• Dominant Cultural ValuesDurriya H. Z. Khairullah, Zahid Y. Khairullah — 2003
• Culture and the Fast-Food Marketing Mix in the People's Republic of China and the USA: Implications for Research and MarketingPatricia M. Anderson, Xiaohong He — 1999
• Review of a 40‐year debate in international advertisingMadhu Agrawal — 1995
• Cultural Influences in Television CommercialsLee Chun Wah — 2005
• The Information Content of Magazine Advertising in Market and Transition EconomiesErica van Herpen, Rik Pieters, J. Fidrmucova — 2000
• Use of foreign language and models in print advertisements in East Asian countriesJames P. Neelankavil, Venkatapparao Mummalaneni, David N. Sessions — 1995
• Print Advertising in the Pacific BasinRajshekhar G. Javalgi, Bob D. Cutler, David S. White — 1994
• The effect of culture on the context of ad pictures and ad persuasionBeichen Liang, Rodney C. Runyan, Fu Wei — 2011
• Advertising dislikeability in Asia: Is there a relationship with purchase intention and frequency?Kim‐Shyan Fam, David S. Waller, Ernest Cyril de Run — 2013
• Market similarity and advertising standardizationVictoria Seitz, Djoko Handojo — 1997
• The Visual Presentation of Beauty in Transnational Fashion Magazine AdvertisementsJie G. Fowler, Les Carlson — 2015
• Images of the Contemporary Woman in Advertising in ChinaKineta Hung, Stella Yiyan Li — 2006

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