Construct Validity: A Review of Basic Issues and Marketing Practices

Keywords

Construct (python library), Construct validity, Marketing, Psychology, Management science

References

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• Convergent and discriminant validation by the multitrait-multimethod matrix.Donald T. Campbell, Donald W. Fiske — 1959
• Recommendations for APA test standards regarding construct, trait, or discriminant validity.Donald T. Campbell — 1960

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