Marketing Services: Competing Through Quality
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- Type
- article
- Published
- 1991-09-30
- Cited by
- 2,392
- References
- 0
- OpenAlex
- https://openalex.org/W2049362416
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:168037711
Keywords
Marketing, Business, Services marketing, Service quality, Service guarantee
References
No references recorded for this paper.
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