The Advertising Rate Structure in the Daily Newspaper Industry

Keywords

Newspaper, Advertising, Business, Marketing

References

No references recorded for this paper.

Cited by

• A nonlinear product differentiation model à la Cournot: a new look to the newspapers industryJosé M. Vidal-Sanz, Mercedes Esteban-Bravo — 2013
• Economía y empresa de comunicación: escuelas académicas y períodos de desarrolloArtero Muñoz, Juan Pablo — 2015
• Ekonomiczne badania nad mediami jako element nauki o mediachTadeusz Kowalski — 2014
• Household Production and Consumption of News-Information Services: An Empirical StudyRobert B. Ekelund, John Keith Watson — 1994
• Management Turnover and Product Market Competition: Empirical Evidence from the U.S. Newspaper IndustryCharles J. Hadlock, C. Edward Fee — 2000
• SOCIOCULTURAL EVOLUTION IN THE COMMUNICATION INDUSTRIESJohn Dimmick — 1986
• Advertising as InformationPhillip Nelson — 1974
• The Effects of Advertising Rates on Newspaper Advertisng Linage: A Pilot StudyDonald R. Glover, Karen L. Hetland — 1978
• Games of survival in the US newspaper industryRandolph E. Bucklin, Richard E. Caves, W. Lo Andrew — 1989
• Economies of Scale and the New Technology of Daily Newspapers: A Survivor AnalysisSeth W. Norton, W. J. Norton — 1986
• THE ADVERTISING-CONCENTRATION CONTROVERSY*Stanley I. Ornstein — 1976
• Second-Best Pricing for the U.S. Postal ServiceRoger Sherman, Anthony St. George — 1979
• Classified Advertising Rates That Vary by CategoryJames G. Mulligan, Marc P. Webster — 1994
• Rate Setting and Competition in Newspaper AdvertisingRobert G. Picard — 1982
• Journal of Political Economy: Books ReceivedBooks Received — 1964
• Annual Index, 1964 *1964
• Believe the Hype : Solving Coordination Problems with Television AdvertisingM. Chwe — 1998
• Preliminary and Incomplete Do Not Quote Why Are There So Few ( and Fewer and Fewer ) Two-Newspaper Towns ?David Genesove — 2000

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