Television and internet commercials avoidance

Keywords

Surprise, Advertising, Psychology, Eye tracking, The Internet

References

• Estimating the number of clusters in a dataset via the gap statisticRobert Tibshirani, Guenther Walther, Trevor Hastie — 2000
• Perception and CommunicationJ. A. Deutsch — 1958
• Effective Advertising: Understanding When How and Why Advertising Works. By Gerard J. Tellis. Thousand Oaks, CA: SAGE, 2004. 203 pp. ISBN 076192252 (hardcover), 0761922539 (paper). 69.95 (hardcover), 34.95 (paper).John N. Olsgaard — 2005
• Fundamentals Of Copy & LayoutAlbert C. Book, C. Dennis Schick — 1990
• Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to SurviveScott Donaton — 2004
• Encoding and retrieval of informationEndel Tulving, I. M. Craik — 2000
• Cutting Edge Advertising : How to Create the World's Best Print for Brands in the 21st CenturyJ. Aitchison — 1999
• Bayesian Inference on Dynamic Models with Latent FactorsMonica Billio, Roberto Casarin, Domenico Sartore — 2007
• Eye Tracking Methodology: Theory and PracticeAndrew T. Duchowski — 2003
• Unmasking the face : a guide to recognizing emotions from facial cluesPaul Ekman, Wallace V. Friesen — 1975
• The nature of emotion: Fundamental questions.Paul Ekman, Richard J. Davidson — 1994
• The power of the center : a study of composition in the visual artsF. David Martin, Rudolf Arnheim — 1983
• Hearing versus Seeing: A Comparison of Consumer Learning of Spoken and Pictorial Information in Television AdvertisingWendy Bryce, Richard F. Yalch — 1993
• Visual complexity: a review.D. C. Donderi — 2006
• The role of emotions in marketingRichard P. Bagozzi, Mahesh Gopinath, Prashanth U. Nyer — 1999
• Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and ChoiceAlexander Fedorikhin, Catherine Cole — 2004
• Wait! Don't Turn That Dial! More Excitement to Come! The Effects of Story Length and Production Pacing in Local Television News on Channel Changing Behavior and Information Processing in a Free Choice EnvironmentAnnie Lang, Mija Shin, Samuel D. Bradley — 2005
• Consumer Initial Processing in a Difficult Media EnvironmentPeter Webb — 1979
• Goal-directed EmotionsRichard P. Bagozzi, Rik Pieters — 1998
• Peripheral and central delay in processing high spatial frequencies: reaction time and VEP latency studies.Milena Mihaylova, V. Stomonyakov, Angel Vassilev — 1999

Cited by

• Impact of surprise strategy on the avoidance of digital advertisingM.S.A. Mohamed — 2020

Related papers

• Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by PulsingThales Teixeira, Michel Wedel, Rik Pieters — 2010
• An Exploration of Advertising Avoidance by Audiences across MediaJun Kyo Kim, Sang Ho Seo — 2017
• Attention to Banner Ads and Their Effectiveness: An Eye-Tracking ApproachJoo-Won Lee, Jae‐Hyeon Ahn — 2012
• Breaking through Fast-Forwarding: Brand Information and Visual AttentionSylvia Bräsel, James Gips — 2008
• Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memoryJaana Simola, Jukka Hyönä, Jarmo Kuisma — 2014
• Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and MemoryRik Pieters, Luk Warlop, Michel Wedel — 2002
• Creativity, attention and the memory for brands: an outdoor advertising field studyRick T. Wilson, Daniel Baack, Brian D. Till — 2015
• Brand Search Benefits of Online Advertising: An Eye-Tracking ExperimentRalf van der Lans, Michel Wedel, F. G. M. Pieters — 2014
• DVR Pilot Study: Measuring Uses and Gratifications of Digital VideoRecorders in Modern Television ViewingElizabeth Thomas — 2012