The role of emotions in marketing
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- Type
- article
- Published
- 1999-04-01
- Cited by
- 3,381
- References
- 162
- OpenAlex
- https://openalex.org/W1972570464
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:143080348
Keywords
Psychology, Affect (linguistics), Cognitive appraisal, Appraisal theory, Arousal
References
- ``The representation of affect in independent-and interdependent-based cultures''
- A Critical review of consumer satisfaction
- Ideas and realities of emotion
- What Might Have Been: The Social Psychology of Counterfactual Thinking
- The Emotional Brain: The Mysterious Underpinnings of Emotional Life
- Affective causes and consequences of social information processing.
- Emotions are functional, most of the time
- Moods, emotion episodes, and emotions.
- Promises and problems with the circumplex model of emotion.
- The psychology of emotions
- Patterns of Emotions: A New Analysis of Anxiety and Depression
- Affect-Dependent Episodic Memory in Young Children.
- An influence of positive affect on social categorization
- Enhancement of humor appreciation by transferred excitation.
- Repetition, cuing, and state-dependent memory
- A Funny Thing Happened! The Management of Consumer Emotions in Service Encounters
- Arousal, cognition and emotion: an appraisal of two-factor theory
- Positive Mood and Persuasion: Different Roles for Affect Under High- and Low-Elaboration Conditions
- A means-end chain approach to consumers' goal structures
- Goal-directed Emotions
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- How do in-mall entertainment events impact on consumers' shopping mall behaviours? a model of special event entertainment
- The role of region of origin in consumer decision-making and choice
- Patients Do Not Always Complain When They Are Dissatisfied: Implications for Service Quality and Patient Safety
- Capturing Affective Experiences using the SMS Experience Sampling (SMS-ES) method
- Effects of mediated social touch on affective experiences and trust
- Exploring the wish factory : ethnographic insights into the charitable business of wish granting
- Consumer Satisfaction with a Periodic Reoccurring Sport Event and the Moderating Effect of Motivations
- Customer Complaint Behaviour in Service
- Effects of atmosphere at major sports events: a perspective from environmental psychology.
- Análisis de los factores determinantes de la percepción del riesgo en el proceso de compra: una aplicación empírica a la crisis de la EEB
- Emotion experience, emotional intelligence and well-being in South Africa
- Defining visitor satisfaction in the context of camping oriented nature -based tourism within Alabama state parks
- Incorporating Environmental Stimuli into the Service Profit Chain in a Retail Grocery Context: A Structural Equation Modelling Approach.
- Realidad percibida sobre la gestión del Capital Intelectual en las empresas: Aplicación del análisis conjunto en bloques combinados
- Emociones del consumidor: componentes y consecuencias de marketing
- Does experiential marketing affect the behavior of luxury goods' consumers?
- La medida de la imagen de los destinos turísticos y sus consecuencias
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