Interorganizational Governance in Marketing Channels

Keywords

Typology, Corporate governance, Empirical research, Business, Marketing

References

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Cited by

• National Account Management: Large Account Selling or Buyer-Supplier Alliance?C. Jay Lambe, Robert E. Spekman — 1997
• Development of a model of the Pharmacy and Therapeutics Committee to predict the level of prescriber adoption of its' decisionsMichael Andreski — 2009
• Les facteurs influençant l'efficacité du marketing relationnel : une approche dyadiqueBruno Lussier — 2014
• Understanding the barriers to the assimilation of interorganizational technologies in channel relationshipsJennifer Leigh Fries — 2011
• Information exchange: an actor, activity and resource perspectiveSM Denize, Karol Miller, LC Young — 2005
• Supply Chain Collaboration: The Role of Key Contact EmployeesFrançois F. Charvet — 2008
• Supply Chain Management: The Integration of Logistics in MarketingUrsula Y. Alvarado, Herbert Kotzab — 2001
• Exploring strategic alliance management issues in the financial services sector in Papua New GuineaDavid Kavanamur — 2004
• Desenvolvimento de um sistema de acompanhamento do cliente para uma laboratório de P&DMartina Biolo Magnus — 2007
• Vendor Firm Characteristics and Buyers' Perceptions of Transaction Costs and Relationship GovernanceImran Khan — 2014
• The Asymmetric Benefits of Relational Flexibility: Evidence from Software Development OutsourcingAnandasivam Gopal, Balaji R. Koka — 2012
• Managing interorganisational relationships: an in-depth study in a hospital contextKaren D. Owen — 2005
• Antecedents of commitment to an import supplierAbu Saleh — 2006
• CONTRACTING AND GOVERNANCE IN ALLIANCES: THE ROLE OF CONTRACTUAL COMPLEXITYJochen Schweitzer, Siegfried P. Gudergan — 2007
• Business Relationships and Networks: Managerial Challenge of Network EraKristian Möller, Aino Halinen — 1999
• Contractual complexity in strategic alliancesJeffrey J. Reuer, Africa Ariño — 2005
• Performance and completeness in repeated inter-firm relationships: the case of franchisingVanesa Solis Rodríguez, Manuel González-Dı́az — 2010
• Relationship Promoters: Driving Forces for Successful Customer RelationshipsAchim Walter — 1999
• An Investigation into the Nature of the Relationship of Corporate Culture to Logistics Outsourcing DecisionsJohn Mello — 2006
• A portfolio approach to the development of differentiated purchasing strategiesCees J. Gelderman — 2003

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