Marketing Management: Analysis, Planning, Implementation and Control

Keywords

Marketing, Marketing management, Business, Marketing strategy, Marketing effectiveness

References

No references recorded for this paper.

Cited by

• Investment Attraction and Trade Promotion In Economic Development: A Study of Ghana Within the Economic Community of West African States - ECOWASLawrence Mensah Akwetey — 2007
• A framework for analyzing software business modelsRisto Rajala, Matti Rossi, Virpi Kristiina Tuunainen — 2003
• The impact of relationship-oriented behaviors on firm financial performance in the restaurant industryByeong-Yong Kim — 2004
• Managerial Attitudes, Ethics and Foreign LabourAster Yong — 2005
• Strategic options for brand-name prescription drugs when patents expire.L. Costantino — 1997
• Price-Quality Relationship At Car Boot SalesBahari Norsitta — 1995
• Corporate social marketing: message design to recruit program participants.Fernando López Lerdo de Tejada — 2002
• China's Rural Consumption Market: With Focus on the Suburbs of BeijingFurong Jin, Jonghyuk Oh — 2013
• Home Health Care Operations Management : Applying the districting approach to Home Health Care,Emna Benzarti, DALLERY, Yves — 2012
• Processo de seleção de sistemas integrados: possibilidades de modelagem com base na análise de decisõesAllan de Azevedo Barreto — 2003
• Effective food supply chains; generating, modelling and evaluating supply chain scenariosJ.G.A.J. van der Vorst — 2000
• SOCIO-ECONOMIC STUDY OF COMMUNITY FORESTS IN MID HILLS REGION OF NEPALBirendra K.C. — 2012
• An attribution theory model of consumer behavior in times of marketing crisisTimothy M. Reilly — 2014
• Consumers' attitudes towards GM Free products in a European Region. The case of the Prefecture of Drama-Kavala-Xanthi in Greece.秀征 松井 — 2011
• The effect of internal marketing on job satisfaction in health services: a pilot study in public hospitals in Northern GreeceDaniel Shapira — 2011
• Strategia kreowania wizerunku gminy turystycznejJustyna Olszewska — 2001
• Effect of cinnamon powder addition during conching on the flavor of dark chocolate massSandhya Sukumaran, Rani Mary George, C Kasinathan — 2015
• Brewing the Recipe for Beer Brand EquityCristina, Normand Bourgault, Domingo — 2013
• Understanding and practising market orientation : exploring how managers cope in turbulent environmentsGeir Grundvåg Ottesen — 2001
• Profiling Cultural Travelers On The Basis Of A Consumer Behavioral ApproachVicky Katsoni, Papageorgiou Athina, Maria Giaoutzi — 2011

Related papers

• Competitive Advantage: Creating and Sustaining Superior PerformanceMichael E. Porter — 1985
• Multivariate Data Analysis.H. Herne, William W. Cooley, Paul R. Lohnes — 1973
• Principles of MarketingPhilip T. Kotler, Gary Armstrong — 1983
• Conceptualizing, Measuring, and Managing Customer-Based Brand EquityKevin Lane Keller — 1993
• The Commitment-Trust Theory of Relationship MarketingRobert M. Morgan, Shelby D. Hunt — 1994
• Market Orientation: Antecedents and ConsequencesBernard J. Jaworski, Ajay K. Kohli — 1993
• Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence:Valarie A. Zeithaml — 1988
• A Cognitive Model of the Antecedents and Consequences of Satisfaction DecisionsRichard L. Oliver — 1980
• A Conceptual Model of Service Quality and Its Implications for Future ResearchA. Parasuraman, Valarie A. Zeithaml, Leonard L. Berry — 1985