Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Keywords

Brand equity, Brand management, Brand awareness, Business, Marketing

References

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Cited by

• Forum: Building Better Causal Models to Measure the Relationship between Attitudes and Customer LoyaltyJosé Antonio Martínez García, Laura Martínez Caro — 2008
• Introduction to SMEs in Malaysia: Growth Potential and Branding StrategyJing Mi Tock, Rohaizat Baharun — 2013
• The Effects of Portal Website Attitude and E-Services on Branding of E-StoresHsiu‐Li Chen, Shane Mathews — 2013
• A Conceptual and Measurement Comparison of Self-Congruity and Brand PersonalityJames G. Helgeson, Magne Supphellen — 2004
• Piracy as Strategy? A Reexamination of Product PiracyJulio De Castro — 2004
• Brand extensions for hotels’ food and beverage expansion to the outside of property: A case of Westin Chosun Hotel in KoreaClaire Hyun Jung Kim — 2010
• Assessing the State of Customer-Based Brand Equity Among Select Minnesota Historical Society StakeholdersWilliam C. Gartner, Ingrid E. Schneider, Elizabeth Templin — 2013
• The role of region of origin in consumer decision-making and choiceKoert van Ittersum — 2001
• Danone : let’s rebrand DanUp : enhancing brand-consumer personality congruencePedro Maria Aires Magriço — 2013
• Contrast and Assimilation Processes in Consumers' Evaluations of Dual BrandsAron M. Levin — 2002
• The Hybrid Model of Trust and Distrust:Extending the Nomological NetworkGregory D. Moody — 2011
• Brand Recall and Recognition: A Comparison of Television and Sport Video Games as Presentation ModesPatrick Walsh, Yongjae Kim, Stephen Ross — 2008
• THE PROVINCIALISM OF GLOBAL BRANDS AN EMPIRICAL ANALYSIS OF BRAND EQUITY DIFFERENCES IN MEXICO AND GERMANYThomas Cleff, Lena Fischer, Nadine Walter — 2010
• Creating images and the psychology of marketing communicationClinton S. Weeks, T. Bettina Cornwell, Michael S. Humphreys — 2006
• Customer sentiment and firm performanceQiang Fei — 2011
• Credence and the effect on consumer liking of food – A reviewFredrik Fernqvist, Lena Ekelund Axelson — 2014
• Axe’s brand personality and equity, consumers’ perspective on the brand’s personality and equitySantos, Miguel Raminhos Gonçalves — 2013
• Brewing the Recipe for Beer Brand EquityCristina, Normand Bourgault, Domingo — 2013
• Consumer Participation in Co-creation: An Enlightening Model of Causes and Effects Based on Ethical Values and Transcendent MotivesEdgar E. Feige — 2016
• "BRAND PERSONALITY OF PORTUGAL FOR THE RUSSIAN-SPEAKING MARKET"Taisiya Chaykina, Manuela Guerreiro, Júlio Mendes — 2014

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