Predicting the Effectiveness of Different Strategies of Advertising Variation: A Test of the Repetition-Variation Hypotheses

Keywords

Variation (astronomy), Persuasion, Psychology, Product (mathematics), Relevance (law)

References

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Cited by

• Advertising Content and Irritation: A Study of 226 TV CommercialsPatrick De Pelsmacker, Joachim Van den Bergh — 1999
• Processing and Retrieval of Inferences and Descriptive Advertising Information: The Effects of Message ElaborationSarah Fisher Gardial, David W. Schumann, Ed Petkus — 1993
• Message processing of fear-based anti-drink driving advertisementsMarie‐Louise Fry — 2006
• Publicidad y eficacia publicitaria: influencia de la posición, repetición y estilos publicitarios en la eficacia de los anuncios televisivos entre los jóvenesRodolfo Vázquez Casielles, María Leticia Santos Vijande, Carmen Paz-Aparicio — 2000
• Fifteen Percent or More: A Content Analysis of Geico's Commercial AdvertisingPaul K Davis — 2013
• Dissuading Terror: Strategic Influence and the Struggle Against TerrorismKim Cragin, Scott Gerwehr — 2005
• The impact of pre- and post-launch publicity and advertising on new product salesAlexa B. Burmester, Jan U. Becker, Harald J. van Heerde — 2015
• How to manage the intensity of comparison in comparative advertising over timeJangsun Hwang — 2002
• Music to Your Brain: Background Music Changes Are Processed First, Reducing Ad Message RecallCynthia Fraser, J. Andrew Bradford — 2013
• Viral Marketing: A New Branding Strategy to Influence ConsumersXiaofang Yang — 2012
• An experimental investigation of synergy effects in multiple-media advertising campaignsM. Dijkstra — 2002
• Memory for sponsorship relationships: a critical juncture in thinkingT. Bettina Cornwell, Michael S. Humphreys — 2013
• Factores que pueden mejorar la codificación de los mensajes publicitarios : ¿una cuestión de memoria implícita o de memoria explícita?Dolores Sáiz, Josep Baqués Quesada, Milagros Sáiz — 1999
• Repeat exposure effects of internet advertisingJanghyuk Lee, Donnel A. Briley — 2005
• Ad and brand evaluation in a competitive processing context-The effects of number of attributes and repetition strategiesChingching Chang, 張卿卿 — 2004
• THE EFFECTS OF ACTOR ATTRACTIVENESS AND ADVERTISEMENT CHOICE ON MECHANICAL AVOIDANCE BEHAVIORSStephen C. Nettelhorst — 2013
• Consumer Response to Logo Shape Redesign: The Influence of Brand CommitmentMichael F. Walsh — 2006
• Media Strategy vs. Content Strategy in Online Advertising: Exploring the Influence of Consumers' Goal-Directedness for Web NavigationKai Wang, Eric T.G. Wang, Cheng Kiang Farn — 2007
• The Influence of Public Commitment on the Attitude Change Process: The Effects of Attitude Certainty, PFC and SNIMahesh Gopinath, Prashanth U. Nyer — 2007
• Conceptual and Methodological Issues in the Elaboration Likelihood Model of Persuasion: A Reply to the Michigan State CriticsRichard E. Petty, Duane T. Wegener, Leandre R. Fabrigar — 1993

Related papers

• Das Elaboration-Likelihood-ModellChristoph Klimmt, Magdalena Rosset — 2011
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• PersuasionDaniel J. O’Keefe — 1990
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