The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice

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Summary

This study merges the views from a number of leading contributors to highlight significant opportunities and challenges for future consumer acculturation research influenced by social media.

Type
article
Published
2020-04-01
Cited by
90
References
153
Access
Open access

Keywords

Acculturation, Social media, Sociology, Immigration, Context (archaeology)

References

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