Advertising persuasion in China: Using Mandarin or Cantonese?☆
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- Type
- article
- Published
- 2013-12-01
- Cited by
- 34
- References
- 34
- OpenAlex
- https://openalex.org/W1986615696
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:73694629
Keywords
Persuasion, Mandarin Chinese, Stress (linguistics), Advertising, China
References
- Source characteristics and advertising effectiveness
- The Effect of an Audio Stimulus
- Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective
- Recognition versus Recall as Measures of Television Commercial Forgetting
- Navigating Between Cultures: A New Paradigm for Korean American Cultural Identification
- An Analysis of Information Content in Television Advertising
- Matching words to concepts in two languages: A test of the concept mediation model of bilingual representation
- The varying influence of spokesperson's accent in communication effectiveness: A comparative study in two different regions of Mexico
- Consumer Responses to English Accent Variations in Advertising
- Speaker evaluations as a function of speech rate, accent and context
- Orthogonal cultural identification theory: the cultural identification of minority adolescents.
- Using framing and credibility to incorporate exercise and fitness in individuals' lifestyle
- Source effects in purchase decisions: The impact of physical attractiveness and accent of salesperson
- Message strategy by product-class type: A matching model
- Effects of need for cognition on message evaluation, recall, and persuasion.
- Consumer response to different advertising appeals for new products: The moderating influence of branding strategy and product category involvement
- A Social Structural Approach to Speech Evaluation
- The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach:
- Pictorial facilitation of paired-associate learning: implications for vocabulary training.
- Advertising to Bilinguals: Does the Language of Advertising Influence the Nature of Thoughts?
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- Understanding Asian business strategy: Modeling institution-based legitimacy-embedded efficiency
- Speak my language or look like me? – Language and ethnicity in bilingual customer service recovery
- Reconciling unsatisfying tourism experiences: Message type effectiveness and the role of counterfactual thinking
- PROPAGANDAS DE APELO EMOCIONAL E UTILITÁRIO: EFEITOS NA ATITUDE DO CONSUMIDOR E NA PERCEPÇÃO DO BRAND EQUITY DE UM CELULAR SAMSUNG
- Willingness to pay for local food?: Consumer preferences and shopping behavior at Otago Farmers Market
- The role of language, appearance, and smile on perceptions of authenticity versus rapport
- The Effect of Different Degrees of Regional Accentedness in Radio Commercials: An Experiment with German Consumers
- The effectiveness of green advertising in the convention industry: An application of a dual coding approach and the norm activation model
- Good Slang or Bad Slang? Embedding Internet Slang in Persuasive Advertising
- The persuasiveness of British accents : enhancing parental self-efficacy to manage children's oral health behaviours
- The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice
- The impact of semantic fluency on consumers' aesthetic evaluation in graphic designs with text
- What is this accent? Effects of accent and language in international advertising contexts
- English Accent Variations in YouTube Voice-Over Ads and the Role of Perceptions on Attitude and Purchase Intentions
- Effects of Language Variety and Word Availability in Commercial Advertisements on Listener’s Lexical Recall
- When does service employee’s accent matter? Examining the moderating effect of service type, service criticality and accent service congruence
- The Value of Art in Persuasive Marketing Communication and Its Sustainable Effect on the Country of Origin
- Flattering Me in the Right Way: Exploring Language Use and Ethnic Cues in Localized Advertising Among Singaporean Consumers
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