Examining the Factors Affecting SME Performance: The Mediating Role of Social Media Adoption

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Summary

The findings of the study indicate that technology, organization, and the environment play effective roles for SME performance and social media adoption positively mediates the relationship between technology, Organization, environment, andSME performance.

Type
article
Published
2020-12-23
Cited by
205
References
110
Access
Open access

Keywords

Business, Social media, Structural equation modeling, Competition (biology), Small and medium-sized enterprises

References

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