How artificial intelligence will change the future of marketing
Explore this paper's citation graph
Summary
A multidimensional framework for understanding the impact of AI involving intelligence levels, task types, and whether AI is embedded in a robot is proposed; AI will be more effective if it augments (rather than replaces) human managers.
- Type
- article
- Published
- 2019-10-10
- Cited by
- 2,040
- References
- 136
- Access
- Open access
- OpenAlex
- https://openalex.org/W2979906316
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:204871987
Keywords
Extant taxon, Task (project management), Computer science, Marketing, Marketing research
References
- Machine behaviour
- Puede usted enfrentar el fracaso
- The artificial life route to artificial intelligence : building embodied
- Probabilistic machine learning and artificial intelligence
- Robots with instincts
- Imagination Difficulty and New Product Evaluation
- Comparing technological hype cycles: Towards a theory
- Reinforcement learning in robotics: A survey
- A world class new product development best practices model
- Gender differences in risk taking: A meta-analysis.
- Perceived Risk and Its Components: A Model and Empirical Test
- The Influence of Goal‐Directed and Experiential Activities on Online Flow Experiences
- A Cross-cultural Study: Effect of Robot Appearance and Task
- I feel unique, therefore I am: The development and preliminary validation of the personal sense of uniqueness (PSU) scale
- How long until human-level AI? Results from an expert assessment
- The role of physical embodiment in human-robot interaction
- What makes people empathize with an emotional robot?: The impact of agency and physical embodiment on human empathy for a robot
- Consumer Evaluations of Sale Prices: Role of the Subtraction Principle
- Touch versus Tech: When Technology Functions as a Barrier or a Benefit to Service Encounters
- Unraveling the personalization paradox: The effect of information collection and trust-building strategies on online advertisement effectiveness
Cited by
- Marketing and Artificial Intelligence
- The role of smart technologies in decision making: developing, supporting and training smart consumers
- Developing the Digital Artifact for the Sustainability of Marketing Research Results
- The future of technology and marketing: a multidisciplinary perspective
- Technology, Governance, and a Sustainability Model for Small and Medium-Sized Towns in Europe
- TECHNOLOGY CHALLENGES AND OPPORTUNITIES FACING MARKETING EDUCATION
- Artificial Intelligence and Robots in the Service Encounter
- Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing
- Understanding Retail Experiences and Customer Journey Management
- Is Salesperson Attractiveness a Boon or a Bane? The Moderating Role of Perceived Labor Cost‐To‐Price Ratio in Retail Bargaining
- Forecasting artificial intelligence on online customer assistance: Evidence from chatbot patents analysis
- One-Voice Strategy for Customer Engagement
- Creating market knowledge from big data: Artificial intelligence and human resources
- AI voice bots: a services marketing research agenda
- Artificial intelligence: disrupting what we know about services
- Artificial intelligence (AI) and value co-creation in B2B sales: Activities, actors and resources
- Programmatic creative: AI can think but it cannot feel
- Influences of the Industry 4.0 Revolution on the Human Capital Development and Consumer Behavior: A Systematic Review
- Ai vs. Humans: the Impact of Different Conversation Agents on Privacy perception and Privacy Disclosure
- Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings
Related papers
- THE IDENTIFICATION OF THE MARKETING NEEDS AND MEANS OF COMMUNICATION OF THE ROMANIAN MARKETING COMPANIES - A MARKETING RESEARCH -
- A Review of Marketing Performance Evaluation Theory
- Marketing management: a resource-based approach for the hospitality and tourism industries.
- The marketing research curriculum: Closing the practitioner–academic gaps
- Marketing Capabilities in International Marketing
- The use of marketing research for the improvement of the marketing mix of the company
- The Marketing Mix Revisited: Towards the 21st Century Marketing
- INFORMATION ANALYSIS OF EXPERIENTIAL MARKETING ACTIVITY PERFORMED BY ROMANIAN MARKETING AGENCIES
- Changing Patterns in Marketing Research
- Marketing Tourism in South Africa