Creating market knowledge from big data: Artificial intelligence and human resources

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Summary

The abundance of social media use and the rise of the Internet-of-Things has given rise to big data which offer great potential for enhanced market knowledge for marketers.

Type
article
Published
2020-01-01
Cited by
2
References
217
Access
Open access

Keywords

Big data, Data science, Social media, Internet of Things, Business

References

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