Creating market knowledge from big data: Artificial intelligence and human resources
Explore this paper's citation graph
Summary
The abundance of social media use and the rise of the Internet-of-Things has given rise to big data which offer great potential for enhanced market knowledge for marketers.
- Type
- article
- Published
- 2020-01-01
- Cited by
- 2
- References
- 217
- Access
- Open access
- OpenAlex
- https://openalex.org/W3014207453
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:216159959
Keywords
Big data, Data science, Social media, Internet of Things, Business
References
- Research Design in Social Research
- Setting the Agenda: The Mass Media and Public Opinion
- Managing Codified Knowledge
- News Narratives and News Framing: Constructing Political Reality
- Big Data consumer analytics and the transformation of marketing
- Harnessing marketing automation for B2B content marketing
- Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers’ Consumption Stories
- Artificial Intelligence in Managing Market Relationships
- Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
- The Rhetoric of Positivism Versus Interpretivism :A Personal View
- How does market orientation contribute to service firm performance
- Four Views of Knowledge and Knowledge Management
- How organisations generate and use customer insight
- SUCCESSFUL KNOWLEDGE MANAGEMENT PROJECTS
- Competing paradigms in qualitative research.
- Kissing in the Carnage: An Examination of Framing on Twitter During the Vancouver Riots
- A Review of Machine Learning Algorithms for Text-Documents Classification
- Conceptual approaches for defining data, information, and knowledge
- The Effect of a Market Orientation on Business Profitability
- Does having a market orientation lead to higher levels of relationship commitment and business performance? Evidence from the Korean robotics industry
Cited by
Related papers
- Going digital : Business model innovation in omni-channel retailing
- Studying information system provider relationships impact on business relationships
- Navigating Manufacturing Firms to Service-led Business Models
- Modern Enterprises Human Resources Management Innovation Based on the "Internet +" and Big Data Era