Marketing Capabilities in International Marketing

Keywords

Marketing, Marketing research, Marketing management, Marketing science, Return on marketing investment

References

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Cited by

• Social Media Ties Strategy in International Branding: An Application of Resource-Based TheoryHongzhi Gao, Mary Tate, Hongxia Zhang — 2018
• How Can International Ventures Utilize Marketing Capability in Emerging Markets? Its Contingent Effect on New Product DevelopmentMin Ju, Jason Lu Jin, Kevin Zheng Zhou — 2018
• Institutional environment and network competence in successful SME internationalisationLasse Torkkeli, Olli Kuivalainen, Sami Saarenketo — 2019
• Consumer Responses to High Service Attentiveness: A Cross-Cultural ExaminationMaggie Wenjing Liu, Lijun Zhang, Hean Tat Keh — 2019
• Organizing and Implementing Export Pricing: Performance Effects and Moderating FactorsKatharina Maria Hofer, Lisa Maria Niehoff-Hoeckner, Dirk Totzek — 2019
• The effects of learning orientation and marketing programme planning on export performance: Paradoxical moderating role of psychic distanceShahin Assadinia, Vita Kadile, İsmail Gölgeci̇ — 2019
• Capabilities for market-shaping: triggering and facilitating increased value creationSuvi Nenonen, Kaj Storbacka, Charlotta Windahl — 2019
• The Balancing of Country-Based Interaction Orientation and Marketing Strategy Implementation Adaptation/Standardization for Profit Growth in Multinational CorporationsHannah S. Lee, David A. Griffith — 2019
• Architectural marketing capabilities of exporting venturesVasilis Theoharakis, Yannis Angelis, Georgios Batsakis — 2019
• Nonlinear Effects of Dynamic Export Pricing on Export Sales: A Longitudinal InvestigationJieke Chen, Carlos M.P. Sousa, Xinming He — 2019
• Breadth and frequency of marketing metric reporting and firm performance in the Middle EastJohn J. Sailors — 2019
• The role of inter-firm dispersion of international marketing capabilities in marketing strategy and business outcomesItzhak Gnizy — 2019
• The Role of Exporters’ Emotional Intelligence in Building Foreign Customer RelationshipsLeonidas C. Leonidou, Bilge Aykol, Thomas Fotiadis — 2019
• Absorptive capacity, marketing capabilities, and innovation commercialisation in NigeriaStephen Kehinde Medase, Laura Barasa — 2019
• Investigating international strategic brand management and export performance outcomes in the B2B contextKeith Pyper, Anne Marie Doherty, Spiros Gounaris — 2019
• International new venture performance: Role of international entrepreneurial culture, ambidextrous innovation, and dynamic marketing capabilitiesDominic Buccieri, Raj G. Javalgi, Erin Çavuşgil — 2020
• Researching marketing capabilities: reflections from academiaNeil A. Morgan — 2019
• Building marketing capabilities: principles from the fieldBernard J. Jaworski, Robert S. Lurie — 2019
• Toward a theory of outside-in marketing: Past, present, and futureSara Quach, Park Thaichon, Ju-Yeon Lee — 2020
• Como as Capacidades de Marketing Determinam a Escolha dos Modos de Entrada no Estrangeiro e a Seleção dos Países de DestinoThiago Chiorino Costa, Manuel Portugal Ferreira, Júlio Araújo Carneiro da Cunha — 2020

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