The attitudinal and behavioral impact of brand-centered human resource management: Employee and customer effects
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- Type
- article
- Published
- 2018-02-12
- Cited by
- 26
- References
- 60
- OpenAlex
- https://openalex.org/W2783923791
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:158757800
Keywords
Brand management, Marketing, Originality, Business, Organizational citizenship behavior
References
- Does alignment elicit competency-based HRM? A systematic review
- Prediction of goal directed behaviour: Attitudes, intentions and perceived behavioural control
- The Power of Personal Service: Why It Matters What Makes It Possible How It Creates Competitive Advantage
- The impact of person-job fit and person-organization fit on OCB The mediating and moderating effects of organizational commitment and psychological empowerment
- The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value (Цепочка создания прибыли в сфере услуг: как ведущие компании связывают прибыль и рост с лояльностью, удовлетворением и ценностью)
- Cohesiveness and Organizational Citizenship Behavior: A Multilevel Analysis Using Work Groups and Individuals
- The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations.
- Corporate branding in the new economy
- Managing destination brands: establishing a theoretical foundation
- Conceptualizing and Measuring Organizational and Psychological Climate: Pitfalls in Multilevel Research
- Perceived Organizational Support and Employee Diligence, Commitment, and Innovation
- Aggregation Bias in Estimates of Perceptual Agreement.
- Social Identity and the Service-Profit Chain
- The impact of person-organization fit on the corporate brand perception of employees and of customers
- The American Customer Satisfaction Index: Nature, Purpose, and Findings
- Service brand equity and employee brand commitment
- Antecedents of Brand Citizenship Behavior in Retailing
- Fits about fit.
- Internal brand building and structuration: the role of leadership
- Exchange and Power in Social Life
Cited by
- Driving employees to serve customers beyond their roles in the Vietnamese hospitality industry: The roles of paternalistic leadership and discretionary HR practices
- Moving out of the silo: How service quality innovations can develop customer loyalty in Indonesia’s hotels
- International management of customer orientation.
- Why do employees respond to hospitality talent management
- BRAND COMMITMENT DAN BRAND PSYCHOLOGICAL OWNERSHIP DALAM MEMEDIASI PENGARUH INTERNAL CORPORATE BRANDING TERHADAP BRAND CITIZENSHIP BEHAVIOR
- El branding interno como antecedente de la autoestima basada en la organización: Un estudio en una cadena de restaurantes
- A multilevel study of brand-specific transformational leadership: employee and customer effects
- Internal branding: conceptualization from a literature review and opportunities for future research
- The Impact of Customer Relationship Management and Company Reputation on Customer Loyalty: The Mediating Role of Customer Satisfaction
- Service recovery performance and repurchase intentions: the mediation effect of service quality at KFC
- Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior: a meta-analysis
- Assessment of Service Quality and Innovation in Developing Customer Loyalty; The mediating role of Customer Commitment and Satisfaction
- Calidad en el servicio hotelero: Propuesta de metodología experimental
- Internal branding workflow implementation based on inter-functional effort between marketing and human resources departments
- Determinants of Business Capital Application Services: Empirical Study from PT. Permodalan Nasional Madani, Indonesia
- A systematic review and meta-analysis of hospitality internal branding and cultural roles in brand dedication
- Human Resource Management System Strength and Affective Commitment: The Mediating Role of Internal Branding Process
- Building a thematic framework of identity research in hospitality organizations: a systematic literature review approach
- INFLUENCE OF THE INTERNAL BRANDING FACTORS ON BRAND ENDORSEMENT IN SERVICE SECTORS OF BANGLADESH: VALIDATING CONCEPTUAL FRAMEWORK FROM EMPLOYEES' PERSPECTIVE
- Relationship Between Employer Branding And Employee Citizenship Behavior: Brand Centered HRM As A Mediator
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