Communication Strategies in Marketing Channels: A Theoretical Perspective

Keywords

Channel (broadcasting), Perspective (graphical), Marketing channel, Marketing communication, Molecular communication

References

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• A Foot in the Door: Relationship Marketing Efforts Towards Transaction-Oriented CustomersPoul Houman Andersen — 2002
• Information exchange: an actor, activity and resource perspectiveSM Denize, Karol Miller, LC Young — 2005
• Supply Chain Collaboration: The Role of Key Contact EmployeesFrançois F. Charvet — 2008
• Supply chain strategy and the benefits of information exchangeTobin Porterfield — 2007
• Digitally enhancing customer agility and competitive activity: How firms use information technology to sense and respond to market opportunities in hypercompetitive environmentsNicholas Roberts — 2009
• Antecedents of commitment to an import supplierAbu Saleh — 2006
• Relationship Marketing TeamsGabriele Helfert, Katharina Vith — 1999
• Understanding the Effect of Message Content and User Identity on Information Diffusion in Online Social NetworksInsoo Son, Dongwon Lee, Young-Kyu Kim — 2013
• Creating E-Business Value And Firm Performance From Supply Chain PerspectiveChorng‐Shyong Ong, Ching‐Tsung Lin — 2011
• Comportamientos de dependencia compromiso en las relaciones cooperativas: una comparación en acuerdos de investigación y desarrolloEva María Mora Valentín, María Ángeles Montoro Sánchez — 2010
• International Food and Agribusiness Management AssociationAllam Ahmed — 1997
• POS情報開示によるチャネル・パートナーシップの構築 －コープさっぽろのケース－Kimihiko Kondo — 2010
• Exchanges between Healthcare Providers and Insurers: A Case StudyJane Côté, Claire Kamm Latham — 2003
• Influencia de la relación entre Marketing e I+D sobre el rendimiento de un nuevo producto. El papel moderador del grado de novedadMaría José Sanzo Pérez, Nuria García Rodríguez — 2006
• Business-to-Business Electronic Marketplaces and the Structure of Channel RelationshipsEllen Christiaanse, M. Lynne Markus — 2002
• LA CALIDAD DE LA RELACIÓN ENTRE EL FRANQUICIADOR Y SUS FRANQUICIADOS: UN ANÁLISIS DE SU INFLUENCIA SOBRE LA SATISFACCIÓN Y LOS RESULTADOS ORGANIZATIVOSMargarita Fernández Monroy, Josefa D. Martín‐Santana — 2009
• Modelos de Rasch en Administración de EmpresasJuan Ramón Oreja Rodríguez, Jaime Febles Acosta — 2006
• HIDDEN SUPERIOR MARKETING SYSTEMS OF FRANCHISEES: A COMPARISON OF HIGH VERSUS AVERAGE PERFORMERSBill Merrilees, Lorelle Frazer — 2003

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