Consumer Behavior: Buying, Having, and Being
Explore this paper's citation graph
- Type
- article
- Published
- 1993-06-01
- Cited by
- 2,396
- References
- 1
- OpenAlex
- https://openalex.org/W129131668
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:145242360
Keywords
Consumer behaviour, Advertising, Marketing, Business, Art
References
Cited by
- Examining factors influencing the repurchasing intention of credence products : empirical evidence from Thailand
- Branding : - A research measuring brand involvement and brand attitude and their effects on buying intention.
- THE PROVINCIALISM OF GLOBAL BRANDS AN EMPIRICAL ANALYSIS OF BRAND EQUITY DIFFERENCES IN MEXICO AND GERMANY
- Leveraging the mega event : the event-destination image transfer model and the moderating effect of image congruity
- The Impact of Online Reservation Systems: For Chain Restaurant
- THE IMPACT OF CONSUMERS ATTITUDE TOWARD ADVERTISING ON PRODUCT ATTITUDE
- Usage of data mining techniques on marketing research data
- Pengaruh Fashion Clothing Involvement Terhadap Recreational Shopper Identity dengan Gender Sebagai Variabel Moderasi
- Financial management in selected Dublin families with special reference to dual-earner couples
- The role of emotional branding in building brand personality from a consumer perspective
- A study of influence of personal factors on consumer behavior in luxury goods in China
- Improving News Media Communication of Sustainability and the Environment: An Exploration of Approaches
- The Strategic Importance of Customer Value
- Herramientas de coordinación para la gestión de crisis en el turismo
- Marketing de relacionamento : desenvolvimento de relacionamentos e retenção de clientes no consultório médico
- Materielles Wohlbefinden im späten Erwachsenenalter und Alter
- Lealdade e lucratividade do cliente nomercado de cartões de crédito: um estudo da Redecard
- Patient Satisfaction Regarding Hospital Services : A study of Umeå hospital
- Consumers' attitude towards online advertising : the study on information responses
- Hur värde uppstår i köpbeslutsprocessen : En studie om Smartphonen och dess appar
Related papers
- Michael R. Solomon, Consumer Behavior : Buying, Having, and Being
- Consumer Behavior: Buying, Having, and Being (8th ed.)
- Consumer behavior: buying, having, and being (3rd ed.)
- Buying, having, and being : the Washington Post consumer behavior companion
- The relationship between consumer education and consumer buying behavior in UAE