The Strategic Importance of Customer Value

Keywords

Business, Customer to customer, Marketing, Customer advocacy, Value (mathematics)

References

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• A Conceptual Model of Service Quality and Its Implications for Future ResearchA. Parasuraman, Valarie A. Zeithaml, Leonard L. Berry — 1985
• Superior Customer Value: Strategies for Winning and Retaining CustomersArt Weinstein — 2012
• A Conceptual Model of Service Quality and Its Implications for Future ResearchA. Parasuraman, Valarie A. Zeithaml, Leonard L. Berry — 1985
• Consumer Behavior: Buying, Having and BeingMichael R. Solomon — 1993

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• A framework for constructing customer relationship management strategy map based on multiple criteria decision-making approachFatemeh Shapouri, Abbas Keramati — 2016
• Case study – how a business school blog can build stakeholder relationships and create added value in an MBA marketing programArt Weinstein, Donovan A. McFarlane — 2017
• An investigation of customer attitude towards online storesMercy Mpinganjira — 2016
• Marketing concept strategy and satisfaction of Safaricom subscribers in Nairobi, KenyaDaudi K Lang’at — 2015
• The Design Of ERP Connected Inside University To Face GlobalizationIndra Gamayanto, Devi ajeng efrilianda Efrilianda, Ibnu Utomo Wm — 2018
• The Development of Innovative CRM E-Commerce: The Case of Blibli.ComIndra Gamayanto, Henry A. Christian — 2018
• Gender Interview on Functional Design, Hedonist, Symbolic Benefits for Motorcycle Buying DecisionUmbas Krisnanto, Widya Riani Utami — 2018
• PENGEMBANGAN MENTORING MANAGEMENT DALAM MENGHASILKAN HIGH QUALITY HUMAN RESOURCE DI TINGKAT UNIVERSITAS DALAM MENGHADAPI MASYARAKAT EKONOMI ASEAN (MEA) DENGAN MENGGUNAKAN KONSEP KIYOSAKI DAN BLANCHARD ABCD TRUST METHODS-HSOVAIndra Gamayanto — 2016
• Agile administrative choreographies for multimode education at the University of PretoriaTony Mays, Folake Ruth Aluko — 2018
• The Factors That Affect Customer Value and Its Impact on the Customer LoyaltyJefry Rom Donny, Undang Juju, Eddy Jusuf — 2018
• Online customer experience, satisfaction and repurchase intention for online clothing retailingJohanna Nilsson, Olle Wall — 2017
• Effect of Competitive Strategies on Organizational Performance: Case Study of Bridge International Academies, NairobiWendy Masale — 2018
• Marketing and communication plan, CASE: Riihisoft Oy, RIIHI DMAJulia Backman — 2019
• Sustainable dressing: Consumers' value perceptions towards slow fashionTuğba Şener, Ferdi Bişkin, Nurgül Kılınç — 2019
• A Vignette Study of Middle Managers’ Responses to Continuous Improvement Initiatives by Top ManagementFreek Hermkens, Sharon Dolmans, A.G.L. Romme — 2019
• Branding in Informal Sector: Qualitative Analysis from a Developing Country PerspectiveShamsul Huq Bin Shahriar, Sayed M. Arafat, M. Sayeed Alam — 2019
• The Role of Marketing and Individual Environment Association in Elevating the Customer ValueRahayu Kusumadewi — 2019
• Effect of Customer Value and Experiential Marketing to Customer Loyalty with Customer Satisfaction as Intervening Variable (Case Study on Gojek Makassar Consumers)Rahmat Riwayat Abadi, Idayanti Nursyamsi, Andi Reni Syamsuddin — 2020
• Creating Customer Value for Enhanced Customer Satisfaction and RetentionHellen Kabue — 2020

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