Leveraging the mega event : the event-destination image transfer model and the moderating effect of image congruity

Keywords

Mega-, Event (particle physics), Image (mathematics), Destination image, Event study

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Cited by

• ASSESSING THE IMPACT OF FESTIVAL BRAND CONGRUENCY ON DESTINATION BRANDS USING SCHEMA THEORYHaiyun Quan — 2016
• Changing Beach Destination Image Schemas through Storytelling: A Study of Hainan Island, ChinaRui Zhang — 2018

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