Understanding the Marketing Department's Influence within the Firm

Keywords

Marketing, Business, Market orientation, Customer orientation, Accountability

References

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Cited by

• Intra-Firm Knowledge Integration and Innovation Performance: the Role of Departmental Absorptive Capacities and Firm EnvironmentJ. Piet Hausberg — 2013
• Getting Marketing back into the boardroom: The influence of the marketing department in companies todayPeter C. Verhoef, Peter S. H. Leeflang — 2010
• Analyzing behavior in customer relationships accounting for customer-to-customer interactionsHans Risselada — 2012
• Managerial ­Challenges Among Marketing, Sales, and Finance ActorsDirk Weissbrich, Harley Krohmer — 2009
• Segmentation based on value drivers in the field of marketing resource managementCorné Henniphof — 2012
• What's in a name?: An analysis of the strategic behavior of family firmsSaim Kashmiri, Vijay Mahajan — 2010
• The role of formal and informal control mechanisms for supplier selection: Experimental evidenceFilip Roodhooft, Bart Dierynck — 2009
• Innovation Measurement: A Decision Framework to Determine Innovativeness of a CompanyKenny Phan — 2013
• Advances in methods to support store location and design decisionsAuke Hunneman — 2011
• Pazarlama Performans Ölçütleri: Bir Literatür TaramasıGungor Hacioglu — 2012
• Utilizing Market Knowledge to Create Competitive Advantage in the Interface of Inter- and Intra-Organizational Coopetition : Case Study: An SME in the Information Security IndustrySara Kuusinen, Kirsi Jokipii — 2013
• Planowanie marketingowe przedsiębiorstw - ujęcie zintegrowaneKatarzyna Rupik — 2013
• Implementation of multi-channel marketing in a digital environmentBuhle Simelane — 2014
• Organizacja badań rynków zagranicznych w świetle wyzwań współczesnego rynku światowego - wyniki badania polskich eksporterówMałgorzata Bartosik‐Purgat, Jerzy Schroeder — 2012
• Main Characteristics of the Marketing Department inside the Agro-Food Companies from Cluj CountyGabriela Chiciudean, Daniel Chiciudean — 2013
• Marketing w niełasce- jak zapewnić znaczniejsza pozycję marketerów w przedsiębiorstwie usługowym?Dariusz Oczachowski — 2011
• Utilization of customer online data in customer acquisition : case SurfK. Saarinen — 2015
• Marketing and sales interface flexibility : a social exchange theory perspectiveMilena Micevski — 2015
• Stages in the development of market orientation publication activity: A longitudinal assessmentArieh Goldman, Amir Grinstein — 2010
• The Interpretation of Marketing Actions and Communications by the Financial MarketsIsaac M. Dinner — 2011

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