Managing the co-creation of value

Keywords

Service-dominant logic, Value proposition, Co-creation, Value (mathematics), Dialog box

References

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• Service Management and Marketing: Managing the Moments of Truth in Service CompetitionGrönroos, Christian — 1992
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• The knowledge-creating company : how Japanese companies create the dynamics of innovationH. Takeuchi — 1995
• Customer value: The next source for competitive advantageRobert B. Woodruff — 1997
• Value‐driven relational marketing: From products to resources and competenciesChristian Grönroos — 1997
• Adopting a service logic for marketingChristian Grönroos — 2006
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• Hedonic Consumption: Emerging Concepts, Methods and PropositionsElizabeth C. Hirschman, Morris B. Holbrook — 1982
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Cited by

• Is Boreout a Threat to Frontline Employees’ Innovative Work Behavior?Ruth Stock — 2015
• Consumer Participation in Co-creation: An Enlightening Model of Causes and Effects Based on Ethical Values and Transcendent MotivesEdgar E. Feige — 2016
• Dotación de recursos y gestión de la interacción: aspectos clave para la creación de valor en las relaciones universidad-empresaTomás Félix González Cruz, Asunción Hernández Fernández — 2014
• Exploring value co-creation within networks : actor-to-actor service provision within a public transport service systemMatthew Alexander, Elina Jaakkola — 2011
• New marketing frontiers: crowdsourcing. Theoretical hints and empirical evidencesV. D. Corte, G. D. Gaudio, Alessandra Lavazzi — 2013
• Le management de l'experience client : au-delà des enquêtes satisfaction, la mesure de l'expérience vécueE. Lefranc — 2013
• Exploring the linkages between Firm Interactivity, Innovation, and Improved Business PerformanceYong Jin Kim, Jaeki Song, Jeff Baker — 2010
• Transitioning from a Goods-dominant to a Service-dominant logic : Visualizing the role of Remote Monitoring SystemsElin Wennerholm — 2012
• The role of service systems in executing customer-service experience strategies: A critical examination of existing practicesPhilipp Klaus, Bo Edvardsson — 2014
• What are the motivations for customers to co-create online?K. Lakerink — 2013
• Consumer Participation in Using Online Product Recommendation Agents: Effects of Trust, PerceivedControl, and Perceived Risk in Providing Personal InformationXiaojing Sheng — 2009
• EVOLUCIÓN HISTÓRICA EN LA CONCEPTUALIZACIÓN Y ALCANCE DEL MARKETINGRamón Cuadrado Marqués, María Teresa Fernández Allés — 2014
• Improving customer equity through value creation and value appropriationYoungsu Lee — 2014
• Development of methods and tools for monitoring and analyzing customer dataShashank Velpanur — 2013
• Value creation in public transit servicesMikael Johnson, Heiko Gebauer, Bo Enquist — 2010
• Patient Involvement : A Service PerspectiveHannah Snyder — 2014
• Linking perceived value of mobile marketing with the experiential consumption of mobile phonesLynda Andrews, Judy Drennan, Rebekah Russell‐Bennett — 2012
• Exploring Value Cocreation in Relationships Between an ERP Vendor and its Partners: A Revelatory Case StudySuprateek Sarker, Saonee Sarker, Arvin Sahaym — 2012
• The EEE encounter model: Applying the service dominant logic to B2B e-marketplacesMari Anjeli Lubrica, Muriati Mukhtar, Salha Abdullah — 2011
• Typology of Service Innovation from Service-Dominant Logic PerspectiveKi-Chan Nam, Nam Hee Lee — 2010

Related papers

• Understanding Antecedents and Outcomes of Co-Creation in Service Innovation SettingMd. Rokonuzzaman — 2017
• Critical service logic: making sense of value creation and co-creationChristian Grönroos, Päivi Voima — 2013
• How do consumers co-create their experiences? An exploration in the heritage sectorJoanna Minkiewicz, Jody Evans, Kerrie Brïdson — 2014
• Theory and practice of value co-creation in B2B systemsMarko Kohtamäki, Risto Rajala — 2016
• Research of Value Co-creation Based on Service-dominant LogicZhong Zhen-don — 2014
• Conceptualising value co-creation: A journey to the 1970s and back to the futureChristian Grönroos — 2012
• Analysis of the Impact of Service-Dominant Logic on Value Co-creation in Online Tourism EnterprisesPeng Peng, Gu Jiaying — 2024