Marketing solutions in accordance with the S-D logic: Co-creating value with customer network actors

Keywords

Value proposition, Service-dominant logic, Business, Proposition, Marketing

References

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• Project marketing: Beyond competitive bidding strategiesDenis Bansard, Bernard Cova, Robert Salle — 1993

Cited by

• Exploring value co-creation within networks : actor-to-actor service provision within a public transport service systemMatthew Alexander, Elina Jaakkola — 2011
• Exploring Business Interaction in Service NetworksRoberta Sebastiani, Daniela Corsaro, Francesca Montagnini — 2010
• Co-creation of integrated service solutions in business networksTaru Hakanen — 2014
• Public-Private Partnerships: Managing organizational change for acquiring value creative capabilitiesMika Immonen — 2011
• PIVOTING TOWARDS AN INSIGHT SELLING METHODOLOGY WITH A SALES PROCESSTjan-Chao Ooi, Nils Pundurasi — 2013
• Service Transition Strategies in Service-Dominant Settings: Towards Comprehensive Financial Services in SME MarketsIrinja Valtanen — 2013
• Dein Markt, das unbekannte Wesen: Zum Umgang mit Marktunsicherheit als Kern des Entrepreneurial MarketingRené Mauer, Dietmar Grichnik — 2011
• The balancing act : Cooperating with competitorsMarléne Johansson — 2012
• Bridging the Service Divide Through Digitally Enabled Service Innovations: Evidence from Indian Healthcare Service ProvidersShirish C. Srivastava, G. Shainesh — 2015
• Supply chain strategies and new emerging business models : Challenges for firms in converging industriesM. Johansson — 2011
• Value-in-Use in highly institutionalized industry: a case of the diamond industryArthur Auguste Vernain-Perriot — 2014
• Combining Customized Offerings - extended products and the role of business partnersStefan Karlsson — 2012
• Design Method Requirements for Agile System of SystemsIgor Hawryszkiewycz — 2012
• Investigating the serviceability of non-ownership and its influence on value strategyE.J.M. Boerkamp — 2012
• Factors Affecting the Attitude of Local Authorities towards Local Agenda 21Carmen Echebarria, José M. Barrutia — 2013
• On Service Innovation and Realization in Manufacturing FirmsPer Carlborg — 2015
• Implementing forward-integrated supply chain strategy to improve operational efficiency in South African FMCG manufacturersReginald Sibasa — 2013
• Developing the concept of life-cycle service offeringRodrigo Rabetino, Marko Kohtamäki, Heini Lehtonen — 2015
• Building industrial brand equity by leveraging firm capabilities and co-creating value with customersJing Zhang, Yanxin Jiang, Rizwan Shabbir — 2015
• Why should I attend? The value of business networking eventsVincent‐Wayne Mitchell, Bodo B. Schlegelmilch, Sorina-Diana Mone — 2016

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