Building industrial brand equity by leveraging firm capabilities and co-creating value with customers

Keywords

Brand equity, Business, Marketing, Customer equity, Value (mathematics)

References

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Cited by

• The Economics of Inter-City Competition in Financial and Distribution MarketsEddery Lam, Chi-Yin Wu — 2016
• Theory and practice of value co-creation in B2B systemsMarko Kohtamäki, Risto Rajala — 2016
• Studying the relationship between brand equity and consumer behaviorRazavi Satvati, Rabie Mahnaz, Rasoli Karim — 2016
• Determinants of services co-creation with business customersÉlodie Jouny-Rivier, Javier Reynoso, Bo Edvardsson — 2017
• PROPAGANDAS DE APELO EMOCIONAL E UTILITÁRIO: EFEITOS NA ATITUDE DO CONSUMIDOR E NA PERCEPÇÃO DO BRAND EQUITY DE UM CELULAR SAMSUNGMarconi Freitas da Costa, André Luiz de Moraes Patriota, Cláudio Felisoni de Ângelo — 2017
• Service-dominant logic and supply chain management: a systematic literature reviewCeren Altuntaş Vural — 2017
• The Effects on Purchase Intention: The Case of Fruit JuiceNodira Zaynutdinova, Přemysl Pálka — 2017
• An exploration of customer-based brand equity in industrial marketsPhilipp Berger — 2017
• Consumer Socially Sustainable Consumption: The Perspective toward Corporate Social Responsibility, Perceived Value, and Brand LoyaltyHsiu‐Hua Chang — 2017
• Dynamic capabilities in aged care service innovation: the role of social assistive technologies and consumer-directed care strategySeyed Mohammad Sadegh Khaksar, Fatemeh S. Shahmehr, Rajiv Khosla — 2017
• Building industrial brand equity on resource advantageYong J. Wang, Noël Capon, Valerie Lynette Wang — 2017
• The double-edged sword of networking: Complementary and substitutive effects of networking capability in ChinaZhi Yang, Zhihui Huang, Feng Wang — 2018
• Influence of interfirm brand values congruence on relationship qualities in B2B contextsJiaxun He, Haiyang Huang, Wanying Wu — 2018
• Enhancing firm performance: The role of brand orientation in business-to-business marketingYu Chang, Xinchun Wang, Dennis B. Arnett — 2018
• Value co-creation in an outsourcing arrangement between manufacturers and third party logistics providers: resource commitment, innovation and collaborationRudolf R. Sinkovics, Olli Kuivalainen, Anthony S. Roath — 2018
• Brand management efficiency and firm value: An integrated resource based and signalling theory perspectiveMahabubur Rahman, M. Ángeles Rodríguez‐Serrano, Mary Lambkin — 2018
• B2B brand equity: investigating the effects of human capital and relational trustGalina Biedenbach, Peter Hultén, Veronika Tarnovskaya — 2019
• Perceived retailer innovativeness and brand equity: mediation of consumer engagementNor Asiah Omar, Ahmad Sabri Kassim, Syed Shah Alam — 2018
• Reconceptualizing value innovation for Industry 4.0 and the Industrial Internet of ThingsPaul Matthyssens — 2019
• Influence Dimensions of Brand Equity on Purchase Intention Toward Smartphone in MalaysiaIbraheem Saleh Al Koliby, Maria Abdul Rahman — 2018

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