Social capital: the power of influencers in networks

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Summary

This work proposes a framework to compute this network social value using the concept of social capital, namely the amount of bonding and bridging connections in the network, and establishes the fairness of the allocation using several axioms of fairness.

Type
article
Published
2013-05-06
Cited by
13
References
9

Keywords

Influencer marketing, Social network (sociolinguistics), Social capital, Computer science, Value (mathematics)

References

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