Consumer-Brand Engagement: Cultural and Moral Manifestations
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- Type
- article
- Published
- 2015-01-01
- Cited by
- 0
- References
- 143
- OpenAlex
- https://openalex.org/W637311588
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:142321123
Keywords
Psychology, Advertising, Sociology, Social psychology, Business
References
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- Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
- Challenging Codes: Collective Action in the Information Age
- Can you spot the fake?
- Authenticity and commoditization in tourism.
- Moral Identity and Judgments of Charitable Behaviors
- How Consumers Consume: A Typology of Consumption Practices
- A Cultural Approach to Branding in the Global Marketplace
- Mesomobilization: Organizing and Framing in Two Protest Campaigns in West Germany
- Cosmopolitans and Locals in World Culture
- Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations
- Demystifying customer brand engagement: Exploring the loyalty nexus
- Brand Morphing--Implications for Advertising Theory and Practice
- Consumer misbehavior: why people buy illicit goods
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