Mood, Awareness, and Product Evaluation

Keywords

Mood, Psychology, Social psychology, Cognitive psychology, Clinical psychology

References

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• The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations.Reuben M. Baron, David A. Kenny — 1986
• The impact of moods generated by television programs on responses to advertisingMahima Mathur, Amitava Chattopadhyay — 1991
• Failure to replicate mood-dependent retrievalGordon H. Bower, John D. Mayer — 1985
• Depression, guilt, and self-management of pleasant and unpleasant events.Eleanor H. Wertheim, J. Conrad Schwarz — 1983
• Arousal, learning, and memory.Michael W. Eysenck — 1976
• Affect, accessibility of material in memory, and behavior: a cognitive loop?Alice M. Isen, Thomas E. Shalker, Margaret S. Clark — 1978
• Happy and Sad TV Programs: How They Affect Reactions to CommercialsMarvin E. Goldberg, Gerald J. Gorn — 1987
• Asymmetrical effects of positive and negative events: the mobilization-minimization hypothesis.Shelley E. Taylor — 1991
• The Power of Feelings in Understanding Advertising EffectsJulie A. Edell, Marian Chapman Burke — 1987
• Set/reset: use and disuse of concepts in impression formation.Leonard L. Martin — 1986
• Mood, misattribution, and judgments of well-being: Informative and directive functions of affective states.Norbert Schwarz, Gerald L. Clore — 1983
• Affective influences on partner choice: role of mood in social decisions.Joseph P. Forgas — 1991
• The effect of emotion on cue utilization and the organization of behavior.JAMES A. EASTERBROOK — 1959
• The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach:Gerald J. Gorn — 1982
• On mood and peculiar people : affect and person typicality in impression formationJoseph P. Forgas — 1992
• Mood and memory.Gordon H. Bower — 1981
• Music influences on mood and purchase intentionsJudy I. Alpert, Mark Alpert — 1990
• The Effects of Background Music in Advertising: A ReassessmentJames J. Kellaris, Anthony D. Cox — 1989
• Category accessibility and impression formationE. Tory Higgins, W. Steven Rholes, Carl R. Jones — 1977

Cited by

• Let the Comments Fly: The Effects of Flying Commentary Presentation on Consumer JudgmentYi Shen, Hock Chuan Chan, Iris W. Hung — 2014
• Musical program context effects: The effect of music-induced arousal on memory and evaluationMarit F. L. Ruitenberg — 2009
• The Strength of a Smile: Duchenne Smiles Improve Advertisement and Product EvaluationsAnne E Scanlon, Danielle Polage — 2011
• I want to buy more because I feel good: the effect of sport-induced emotion on sponsorshipRyan T Wang, Kyriaki Kaplanidou — 2013
• Climate, weather, and political behaviorAlexander H Cohen — 2011
• The effect of narrative vs. structured presentation formats on the evaluation of product reviews and attitudes toward productsHana Na — 2014
• Sensory marketing : research on the sensuality of productsAradhna Krishna — 2010
• Affect as Information: The Moderating Roles of Self-Regulatory System and Diagnosticity of Affective Valence [Extended abstract]Thomas Krämer, Song‐Oh Yoon — 2005
• On Top Of The World, Down In The Dumps: Text Mining The Emotionality Of Online Consumer ReviewsMaria Madlberger, Makoto Nakayama — 2013
• The role of context in flavour-flavour evaluative conditioningS. Davies — 2013
• Online Product Information and Visual Imagery: Effects on Mood and Perceived Product QualityMinjung Park — 2009
• Analiza przyczynowości a organizacja badań reprezentacyjnychAnna Bartkowiak — 2003
• Le conditionnement évaluatif reconsidéré à travers une approche intégrative et continue à multiples processusJ. Bouy — 2014
• Affective Responses on Consumer Behavior: A New Perspective on IMCRatul Sur — 2015
• Affect As Information: the Moderating Roles of Self-Regulatory Systems and Diagnosticity of Affective ValenceThomas Krämer, Song Oh Yoon — 2006
• Television shopping: The effect of persuasive strategies on parasocial interaction, subjective well-being, and impulse buying tendency among older womenMin-Sun Lee — 2008
• Metacognitive and Nonmetacognitive Reliance on Affect as Information in JudgmentTamar Avnet, Michel Tuan Pham — 2004
• The affect heuristic in early judgments of product innovationsJesse King, Paul Slovic — 2014
• Emotions, Risk Perceptions, and Precautionary Behavior Under the Threat of Terror Attacks: A Field Study Among Israeli College StudentsMosi Rosenboim, Uri Ben‐Zion, Shosh Shahrabani — 2012
• THE EFFECTS OF MANDATORY INFORMATION POLICIES ON CONSUMER BEHAVIOR IN CREDIT MARKETSJohn M. Collins — 2008

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