Marketing as Value Co-creation Through Network Interaction and Resource Integration

Keywords

Knowledge management, Resource (disambiguation), Dialog box, Resource dependence theory, Context (archaeology)

References

• Living with capitalismFritjof Capra — 2002
• Extending the New Dominant Logic: From Customer Centricity to Balanced Centricity.Evert Gummesson — 2008
• Business marketing : an interaction and network perspectiveK. Möller, David T. Wilson — 1995
• The fifth discipline : the art and practice of the learning organization/ Peter M. SengePeter M. Senge — 1992
• Total Relationship MarketingEvert Gummesson — 1999
• Adopting a service logic in manufacturing: Conceptual foundation and metrics for mutual value creationChristian Grönroos, Pekka Helle — 2010
• Transitioning from service management to service-dominant logic: Observations and recommendationsEvert Gummesson, Robert F. Lusch, Stephen L. Vargo — 2010
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• Customer Relationship Management: A Strategic PerspectivePennie Frow, Adrian Payne — 2009
• Reconfiguration of the conceptual landscape: a tribute to the service logic of Richard NormannStefan Michel, Stephen L. Vargo, Robert F. Lusch — 2008
• Toward a conceptual foundation for service science: Contributions from service-dominant logicRobert F. Lusch, Stephen L. Vargo, G. Wessels — 2008
• Analyzing business relationships and distinguishing different interaction levelsMaria Holmlund — 2004
• Extending the service-dominant logic: from customer centricity to balanced centricityEvert Gummesson — 2008
• Co‐creating value innovation through resource integrationCristina Mele, Tiziana Russo Spena, Maria Colurcio — 2010
• The synergic relationship between TQM and marketing in creating customer valueCristina Mele — 2007
• The Concept of “Ba”: Building a Foundation for Knowledge CreationIkujiro Nonaka, Noboru Konno — 1998
• Customer Integration—A Key to an Implementation Perspective of Service ProvisionSabine Moeller — 2008
• Customer Integration and Value CreationStephen L. Vargo — 2008
• The relationship marketing process: communication, interaction, dialogue, valueChristian Grönroos — 2004
• The explanatory foundations of relationship marketing theoryShelby D. Hunt, Dennis B. Arnett, Sreedhar Madhavaram — 2006

Cited by

• Organizational needs: A co-creation and human systems perspectiveHeidi Korhonen — 2013
• Exploring value co-creation within networks : actor-to-actor service provision within a public transport service systemMatthew Alexander, Elina Jaakkola — 2011
• Co-creation of integrated service solutions in business networksTaru Hakanen — 2014
• Resource-Based View and Service-Dominant Logic: Similarities, Differences and Further ResearchCristina Mele, Valentina Della Corte — 2013
• Resource access and creation in networks for service innovationHelena Rusanen — 2014
• User involvement in service design teams : Investigating the effect of involving users in ideation of library servicesJakob Trischler — 2014
• Intern resursallokering inom franchiseföretagEmma Sunebäck, Caroline Lindblom — 2013
• Service Innovation: A Review of the LiteratureKrithika Randhawa, Moira Scerri — 2015
• Koncepcja współkreowania wartości dla klienta na przykładzie modelu DARTPiotr Bartkowiak — 2014
• To Share or Not to Share: Towards Understanding the Antecedents of Participation in IT-Enabled Sharing ServicesMartin Matzner, Friedrich Chasin, Lydia Todenhöfer — 2015
• Customer participation to co-create value in human transformative services: a study of higher education and health care servicesLe Nguyen Hau, Phạm Ngọc Thúy — 2016
• Beyond sporadic actions: How to approach multi-party stakeholder collaboration in service developmentPäivi J. Tossavainen — 2013
• Research traditions of innovation: Goods-dominant logic, the resource-based approach, and service-dominant logicCristina Mele, Maria Colurcio, Tiziana Russo Spena — 2014
• Analysis and Design of Service Business ModelsAndreas Zolnowski — 2015
• Value-in-use in a B2B food service logistic contextLuís Miguel de Castro Ferreira, João Menezes — 2014
• Managing Co‐Creation Design: A Strategic Approach to InnovationPennie Frow, Suvi Nenonen, Adrian Payne — 2015
• Modes of resource integration driving value co-creation : an empirical investigation in virtual brand communities (VBCs)Angela Caridà, Bo Edvardsson, Maria Corulcio — 2015
• Social Media in Business-to-Business Companies' InnovationJari Jussila — 2015
• Supplier’s Internal Communication in Change Process to Solution Business - Challenges and Tentative Research AgendaHarri Ryynänen, Olli Pekkarinen, Risto T. Salminen — 2012
• Ten years of value cocreation: An integrative reviewThomas Leclercq, Wafa Hammedi, Ingrid Poncin — 2016

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