Talented people and strong brands: The contribution of human capital and brand equity to firm value

Keywords

Brand equity, Human capital, Equity (law), Business, Value (mathematics)

References

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Cited by

• An Examination of Brand Equity Differences between Utilitarian and Hedonic ProductsJing Yang — 2015
• Intangible resources of competitive advantage: Analysis of 49 Asian airlines across three business modelsJames L. Pearson, David Pitfield, Tim Ryley — 2015
• Does experience help or hinder top managers? Working with different types of resources in HollywoodMichael J. Mannor, Jamal Shamsie, Donald E. Conlon — 2016
• Impact of Brand Equity on Purchase Intention and Development, Brand Preference and Customer Willingness to Pay Higher PricesAli Bonyadi Naeini, Parisa Roshanpanah Azali, Khosro Sepehr Tamaddoni — 2015
• When is cash good or bad for firm performancePalash Deb, Parthiban David, Jonathan O’Brien — 2017
• Toward a More Comprehensive Model of Firms’ Human Capital RentsClint Chadwick — 2017
• Do Market Valuations Incorporate Climate Risk?Jonathan Jona, Khai Lim — 2017
• Comparative effect of company-driven SNS activity vs. consumer-driven SNS activity on firm value: Evidence from facebookSung Ook Park, Hyung Jong Na, Ohbyung Kwon — 2016
• The competitive strength of Asian network airlines in competing with low-cost carriers and the use of low-cost subsidiariesJames Pearson — 2016
• Human capital matters: Market valuation of firm investments in training and the role of complementary assetsShawn M. Riley, Steven C. Michael, Joseph T. Mahoney — 2017
• Tomei Caldo de Mocotó aí oh Fiquei Forte! Processo de desenvolvimento de recursos estratégicos em restaurante gastronômicoViviane Santos Salazar, Walter Fernando Araûjo de Moraes, Yákara Vasconcelos Pereira — 2016
• The Future of Strategy ImplementationMichael A. Hitt, Susan E. Jackson, Salvador Carmona — 2017
• Complementarities in innovation strategy: do intangibles play a role in enhancing firm performance?Dolores Añón Higón, Jaime Gómez, Pilar Vargas Montoya — 2017
• HC and financial performance with two HRM strategiesNopadol Rompho — 2017
• Effects of human capital on the relationship between export and firm innovationGuangqiang Liu, Lirang Pang, Dongmin Kong — 2017
• The relationships among intellectual capital, social capital, and performance - The moderating role of business ties and environmental uncertaintyChih‐Hsing Liu — 2017
• Ambivalent impact of customer satisfaction on firm value in emerging markets: the case of KoreaHyun Seok Kim, Jaisang Kim, Kyeong-Seop Choi — 2017
• Culling the brand portfolio: brand deletion outcomes and success factorsPurvi Shah — 2017
• Employees as brand builders : a multilevel approach to internal brandingKatja Terglav — 2017
• The Value of Consumer Goods Brands in Industrial MarketsMarwa Elgebali — 2017

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