Problems and Strategies in Services Marketing

Keywords

Services marketing, Marketing, Business, Work (physics), Service (business)

References

• Atmospherics as a Marketing ToolPhilip Kotler — 1974
• Are goods and services different? : an exercise in marketing theoryEugene M. Johnson — 1969
• A Service‐Orientated Approach to Marketing of ServicesChristian Grönroos — 1978
• An applied theory for marketing industrial servicesChristian Grönroos — 1979
• Getting absent workers back on the job: The case of general motorsClarence R. Deitsch, David A. Dilts — 1981
• Marketing of Services An Evaluation of the TheoryRobert G. Wyckham, Peter T. Fitzroy, Gordon D. Mandry — 1975
• Classifying Services to Gain Strategic Marketing InsightsChristopher Lovelock — 1983
• Marketing consumer services : new insightsGrady D. Bruce, Pierre Eiglier, Éric Langeard — 1978
• Determinants of market research expenditures for new industrial productsRobert G. Cooper, Blair Little — 1977
• Guidelines for the advertising of servicesWilliam R. George, Leonard L. Berry — 1981
• Marketing Services by Managing the EnvironmentBernard H. Booms, Mary Jo Bitner — 1982
• Growth strategies for service firmsJames M. Carman, Éric Langeard — 1980
• The Present Status of the Marketing ConceptCarlton Palmer McNamara — 1972
• Selling jobs in the service sectorW. Earl Sasser, Stephen P. Arbeit — 1976
• Breaking Free from Product MarketingG. Lynn Shostack — 1977
• The Service RevolutionWilliam J. Regan — 1963
• What is Meant by Services?John M. Rathmell — 1966
• Marketing Activities in the Service IndustriesWilliam R. George, Hiram C. Barksdale — 1974
• Cost accounting comes to service industries.John C. Dearden — 1978
• Service Characteristics, Consumer Search, and the Classification of Retail ServicesDean Davis, Joseph P. Guiltinan, Wayne Jones — 1979

Cited by

• Identifying Health Care Quality AttributesRoshnee. Ramsaran-Fowdar — 2005
• Determinants of online leisure travel planning decision processes :a segmented approachMichael Conyette — 2009
• Basic Customer Service and its Impact on Customer RetentionKrishna K. Havaldar, Jacob Alexander, Mihir Dash — 2011
• Marketing Images and Consumers’ Experiences in Selling EnvironmentsAndrew Newman, Charles Dennis, SHAHID ZAMAN — 2007
• Online education and learning management systems from service-centered perspectiveAki Lassila, Päivi Pöyry — 2007
• Servicisation: Extending the product life cycle of high technologically manufactured goodsDieter Mellet — 2008
• Development of a scale to measure perceived risk in collegiate spectator sport and assess its impact on sport consumption intentionsMichael S. Carroll — 2009
• Students' perceptions of service quality at two South African higher education institutionsRita Diedericks — 2012
• The impact of competitive environment on the service marketing mix strategy of health organisations in developing countries : Jordanian private sector hospital senior managers perspectiveAla'eddin Mohamad Khalaf. Ahmad — 2007
• Customer Complaint Behaviour in ServiceBård Tronvoll — 2008
• Faculty Perception Of Branding:A Multi-case Qualitative StudyJames Pringle — 2014
• Strategie marketingowe w osiąganiu przewagi konkurencyjnej w bankowości detalicznejJanina Harasim — 2003
• Exploring Business Interaction in Service NetworksRoberta Sebastiani, Daniela Corsaro, Francesca Montagnini — 2010
• The role of customer value within the service quality, customer satisfaction and behavioural intentions relationships: an empirical examination in the Indonesian higher education sectorRatna Roostika — 2009
• Customer Satisfaction With Service Quality in Iraqi Conventional Banks: The Case of Salah Al Din BanksNaji Ahmed Fareed — 2012
• A study of the experiential service design process at a luxury hotelNatalie Nixon — 2010
• Business Aspects of Web ServicesChristof Weinhardt, Benjamin Blau, Tobias Conte — 2013
• Service brand equity in developing economies : the case of Egyptian banking sectorA. Hegazy — 2014
• Interactions between Service Customers : Managing On-Site, Customer-to-Customer, Interactions for Service AdvantageRichard Nicholls — 2005
• Towards a Framework for Measuring Knowledge Management Service ProductivityMichael Hertlein, Stefan Smolnik, Harald F. O. von Kortzfleisch — 2011

Related papers

• The use of marketing research for the improvement of the marketing mix of the companyTOMA ANDREI, Dorina Tănăsescu, Laura Marcu — 2010
• The Marketing Mix Revisited: Towards the 21st Century MarketingEfthymios Constantinides — 2006
• The Services Marketing Mix: Theoretical Views of Church Services MarketingRufus O. Adebayo — 2021
• The Teaching of Marketing StrategyFred Robins — 1994
• WHY PUTTING PEOPLE FIRST MUST FORM AN ESSENTIAL PART OF THE MARKETING MIXChris Lane — 1988
• Marketing decisions and implementation process for entrepreneurial and managerial practices: a critical incident technique approachElisabete Sá, Minoo Farhangmehr, José Carlos Pinho — 2022