The Marketing Information Revolution

Keywords

Marketing, Value (mathematics), Information revolution, Business, Information technology

References

No references recorded for this paper.

Cited by

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• Seven ChallengesWilliam B. Rouse — 1999
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• Inteligentne systemy wspomagania decyzji marketingowych w przedsiębiorstwieUrszula Kałążna-Drewińska — 2006
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• Wykorzystanie internetu w tworzeniu inteligentnych systemów wspomagania decyzji marketingowych w przedsiębiorstwieUrszula Kałążna-Drewińska — 2005
• Vertical Information Sharing in Distribution ChannelsRakesh Niraj, Chakravarthi Narasimhan — 2004
• Exploration of normative and predictive expectations of bank web site features: a tale of two task scenariosKathryn Mary Waite — 2009
• The Web's Impact on Selling Techniques: Historical Perspective and Early ObservationsJanis L. Gogan — 1996
• Counter‐revolutionary forces in the information revolutionJack Cadeaux — 1997
• The role of underlying mechanisms in achieving consistent hybrid combinations of competitive advantagesMichael Zellner — 2014
• Adaptive Enterprise: Creating and Leading Sense-And-Respond OrganizationsS. Haeckel, A. Slywotzky — 1999
• Generating aggregate sales response functions from household purchase probability modelsMichel Montvelisky — 1996

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