Making Sense of Marketing Data: Some MIS Perspectives on the Analysis of Large Data Sets

Keywords

Computer science, Data science, Business intelligence, Data collection, Information system

References

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• Conceptual Database Design: An Entity-Relationship ApproachCarlo Batini, Stefano Ceri, Shamkant B. Navathe — 1991
• The entity-relationship model: toward a unified view of dataPeter P. S. Chen — 1975
• Coverstory: Automated News Finding in MarketingJohn D. Schmitz, Gordon D. Armstrong, John D. C. Little — 1990
• A relational model of data for large shared data banksE. F. Codd — 1970
• Fundamentals of Database Systems.Slobodanka Djordjević‐Kajan — 1991
• Riding the marketing information waveJim Bessen — 1993
• A relational model of data for large shared data banksE. F. Codd — 1983
• The entity-relationship model—toward a unified view of dataPeter Pin-Shan Chen — 1976
• An Introduction to Database SystemsC. Date — 1975

Cited by

• The perceived usefulness of knowledge supplied by foreign client networksAngelika Lindstrand, Kent Eriksson, D. Deo Sharma — 2009
• Database marketing intelligence methodology supported by ontologies and knowlegde discovery in databasesFilipe Pinto — 2009
• Database Marketing Process Supported by Ontologies: a Data Mining System Architecture ProposalF. Pinto, Teresa Guarda — 2011

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