Differences in “cultural values” and theireffects on responses to marketing stimuli: A cross‐cultural study between Australians and Chinese from the People’s Republic of China

Keywords

China, Perception, Marketing, Cultural values, Psychology

References

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Cited by

• AN INVESTIGATION OF IMMIGRANT CONSUMERS' LOCUS OF CONTROL ORIENTATION AND LEVEL OF ACCULTURATIONPhilip Chi Hang Tien — 2005
• Impact of Acculturation, Ethnic Identity, and Ethnic Ties on the Consumption Behaviour of Ethnic Chinese Consumers in AustraliaMelissa Chaw, Yunus Ali — 2002
• Arts marketing challenges in multicultural societiesWendy L. Kennedy, John Hall — 2005
• Chinese Brands and Branding StrategiesPing He — 2012
• Making Sense of SERVQUAL's Dimensions to the Chinese Customers in MacauTiffany K.P. Lam — 2002
• How national culture on consumers' decision-making styles: a comparative study among Americans, Brazilians, Chinese, and japanese in the purchase of cell phones.Yie Leng Chan — 2009
• Not All Chinese Immigrants Are Homogenous: Domestic Travel Behaviour Patterns in CanadaYe Shen, Shuyue Huang, Hwansuk Chris Choi — 2015
• Friending and Goal Attainment: an Empirical Study in Virtual WorldChee Wei Phang, Zhang Cheng, Xueming Luo — 2014
• A consumer ethnocentrism model of foreign grocery retail store patronage in Beijing : do extrinsic cues and shopping orientation matter?Chee H.K. Tay — 2006
• Chinese Consumer Behavior in the Mobile Phone Market : Nokia CaseNa Zhou, Gergana Shanturkovska — 2011
• Greening the competitive advantage: antecedents and consequences of green brand equityMagdalena Bekk, Matthias Spörrle, Rebekka Hedjasie — 2016
• Superstitious beliefs in consumer evaluation of brand logosYong‐Jian Wang, Monica D. Hernandez, Michael S. Minor — 2012
• Cultural value, perceived value, and consumer decision‐making style in ChinaChuan Sun, Song Su, Jinsong Huang — 2013
• Encroaching on Freedoms? Values related to freedom and readiness to accept social marketing activities in Australia and Japanese students.Kaoru Nosaka — 2011
• Comparison of Chinese and Indian consumers' evaluative criteria when selecting denim jeansByoungho Jin, Jin Yong Park, Jay Sang Ryu — 2010
• Fashion promotions in the Hispanic marketYoo‐Kyoung Seock, Lauren R. Bailey — 2009
• The Importance of Overcoming Cultural Barriers in Establishing Brand Names: An Australian Company in ChinaMona Chung, Wendy Smith — 2005
• Moving forward in service research: a conceptual and empirical contributionChristopher White — 2008
• Do Australian and American consumers differ in their perceived shopping experiencesMarilyn Y. Jones, Sonia Vilches‐Montero, Mark T. Spence — 2010
• Examining long-haul chinese outbound tourists' shopping intentionsZhang Pei — 2013

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