Arts marketing challenges in multicultural societies
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- Type
- article
- Published
- 2005-01-01
- Cited by
- 0
- References
- 41
- OpenAlex
- https://openalex.org/W176169918
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:150977696
Keywords
The arts, Multiculturalism, Ethnic group, Marketing, Public relations
References
- Differences in “cultural values” and theireffects on responses to marketing stimuli: A cross‐cultural study between Australians and Chinese from the People’s Republic of China
- Market Segmentation Research: Beyond Within and Across Group Differences
- Marketing in a multicultural world: The interplay of marketing, ethnicity and consumption
- Navigating the primordial soup: charting the lived worlds of the migrant consumer
- Boundaries of Cultural Influence
- Ethnic identity in adolescents and adults: review of research.
- Tribal marketing: The tribalisation of society and its impact on the conduct of marketing
- Immigration, Acculturation, and Adaptation
- Cohorts II: a new approach to market segmentation
- Market segments: fallacies and faults
- Italian ethnic identity and its relative impact on the consumption of convenience and traditional foods
- Is ‘culture’ a justifiable variable for market segmentation? A cross‐cultural example
- The importance of values research for nonprofit organisations: the motivation‐based values of museum visitors
- The Role of Government in Marketing the Arts
- Are There Universal Aspects in the Structure and Contents of Human Values
- Customers of performing arts organisations: are subscribers different from nonsubscribers?
- ‘Crossing culture’: a multi‐method enquiry into consumer behaviour and the experience of cultural transition
- Will the Real-World Citizen Please Stand Up! The Many Faces of Cosmopolitan Consumer Behavior
- The dynamics of value segments: Modeling framework and empirical illustration
- Assessing the Cross-Cultural Applicability of Affective and Cognitive Components of Attitude
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