Marketing behavior and executive action : a functionalist approach to marketing theory

Keywords

Action (physics), Marketing, Business, Marketing research

References

No references recorded for this paper.

Cited by

• Market Representations in Action: Foundations for the Performativity of Representations in MarketingDíaz Ruiz, A Carlos — 2014
• The Industrial / Societal Bullwhip Effects and Supply Chain PerformanceGöran Svensson, Göran Svensson — 2008
• Prosecutorial Decision Making in Taiwan: A Partial Test of Black’s Behavior of LawL. P. Metik — 2010
• The impact of disruptions on routinization of goal-directed grocery shopping behaviorOng, Adeline — 2006
• INFLUENCES OF SIMILARITIES AND DISSIMILARITIES OF BARGAINING STRATEGOES: A SAUDI ARABIAN AND JORDANIMohammad Zietawi, Muhammad Asad Sadi — 2012
• Customer Complaint Behaviour in ServiceBård Tronvoll — 2008
• Exchange Relationships and the Efficiency Interests of the LawGregory T. Gundlach — 1996
• The Evolution of the Marketing ConceptIrina Nicolau — 2013
• On business relationships as Darwinian systems : an exploration into how Darwinian systems thinking can supportbusiness relationship researchJohan Kask — 2013
• Service quality evaluation in internal healthcare service chainsCharles Hollis — 2006
• Scanning Behavior and the Process of Organizational InnovationHéctor R. Lozada, Roger J. Calantone — 1996
• Actively crafting customer value or merely representing a solution? Linking value-based selling to salesperson performanceOtto Rosendahl — 2013
• The essence of marketing: a cross-cultural inquiry into prevailing beliefs and practicesLester Massingham — 1992
• Truth and Consequences in the Global VillageVal Larsen, Sweta Chaturvedi Thota — 2014
• Aldersonian Sorting: An 'old' concept for a 'new' realityLars‐Erik Gadde, Kajsa Hulthén — 2003
• Distributionsstrategier som konkurrensmedelS. Jörgensen, A. Gustafsson — 2014
• Trusting M-Payments - Realising the Potential of Smart Phones for M-Commerce: A Conceptual Model & Survey of Consumers in IrelandAidan Duane, Philip O’Reilly, Pavel A. Andreev — 2011
• Re-facing the Market : Discussing the role of activities for actor identities in dynamic business networks; A multiple case study of digital media evolution and network dynamics in consumer marketsG. Gunnlaugsson, T. Hansen, Jimmie G. Röndell — 2008
• A Theory of Marketing: Outline of a Social Systems PerspectiveMarius Lüdicke, Markus Giesler — 2006
• Supply Chain Management versus Sustainable Chain ManagementGöran Svensson — 2008

Related papers

• Dynamic marketing behavior : a functionalist theory of marketingWroe Alderson — 1965
• Evolving to a New Dominant Logic for MarketingStephen L. Vargo, Robert F. Lusch — 2004
• Service-dominant logic: continuing the evolutionStephen L. Vargo, Robert F. Lusch — 2008
• Developing relationships in business networksHåkan Håkansson, Ivan Snehota — 1995
• The Marketing of Farm ProductsL. L. P., L. D. H. Weld — 2009
• Postponement, Speculation and the Structure of Distribution ChannelsLouis P. Bucklin — 1965
• From value chain to value constellation: designing interactive strategy.Richard A. Normann, Rafael Ramírez — 1993
• International Marketing and Purchasing of Industrial Goods: An Interaction ApproachHåkan Håkansson — 1982
• A theory of distribution channel structureLouis P. Bucklin — 1966
• Competitive Advantage: Creating and Sustaining Superior PerformanceMichael E. Porter — 1985