New Media Marketing: The Innovative Use of Technology in NCAA Athletic Department E-Branding Initiatives

Keywords

Business, Marketing, Sports marketing, Entertainment, Brand equity

References

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Cited by

• Utilization of Social Media Platforms in the National Hockey LeagueJosh E. Schroeder — 2012
• Reaching the audience: new communication technology practices in college sports public relationsJoseph H. Moore, Anne A. Carlson — 2013
• The Strategic Implications of Consumer-Centric Virtual CommunitiesBirud Sindhav — 2011
• Exploring the Role of Educational Institutions in Student-Athlete Community EngagementMatt R. Huml, Per G. Svensson, Meg G. Hancock — 2014
• ‘You’ll never tweet alone’: Managing sports brands through social mediaPetros Parganas, Christos Anagnostopoulos, Simon Chadwick — 2015
• Sport fan satisfaction with the Kansas State Athletic Department’s social media contentBosco, Kayla — 2012
• Factors influencing collegiate volleyball shoe selection: An institutionalized perspectiveA. Robinson — 2014
• Political Brand Equity Model: The Integration of Political Brands in Voter ChoiceMirza Ashfaq Ahmed, Suleman Aziz Lodhi, Zahoor Ahmad — 2017
• Acontent analysis of NCAA Division I track & field teams' Twitter usage: Defining best practices in social media marketingAbigail Joy Doran — 2013
• Utilization of Social Media Platforms in the National Hockey LeagueFisher Digital Publications — 2012
• Facebook and Twitter in the context of customer-based brand equity : analyzing Liverpool FC's posts and comparing the perceptions of UK and Greek fan clubsP. Parganas — 2015
• La comunicación comunicativa de los clubes de fútbol en españa con los medios de comunicación como público estratégico: análisis del modelo del f.C. Barcelona y del real madrid c.F. Y su percepción por los periodistas deportivosFernando Olabe e Sánchez — 2012
• Scoring goals in multiple fieldsPetros Parganas, Roman Liasko, Christos Anagnostopoulos — 2017
• SOCIAL MEDIA COVERAGE OF WOMEN’S SPORTS: A CASE STUDY OF NCAA DIVISION I CONFERENCES’ FACEBOOK PAGES.Incheol Jang — 2017
• Branding in pictures: using Instagram as a brand management tool in professional team sport organisationsChristos Anagnostopoulos, Petros Parganas, Simon Chadwick — 2018
• Leadership Presence at Work: A Practice – Oriented FrameworkCharles D. Kerns — 2019
• Hows and Whys That Lead to Online Brand EngagementSubhajit Bhattacharya — 2023
• Googling for Sports:Joshua Childs, Guillermo Ortega, Jase Kugiya — 2022
• What Make Sport Spectators Scan Quick Response Code? Application of Technology Acceptance Model to MLB AttendeesGeumchan Hwang, Kyu-soo Chung — 2015
• The Ball Is in Your Court: Using Socially Responsible Actions as an Effective Marketing ToolM. Mattera, Verónica Baena — 2014

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