Customer-Supplier Partnering: A Strategy Whose Time Has Come
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- Type
- article
- Published
- 1997-01-01
- Cited by
- 70
- References
- 0
- OpenAlex
- https://openalex.org/W304688474
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:141611777
Keywords
Business, Key (lock), Marketing, Work (physics), Value (mathematics)
References
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- Key Account Managements värde för säljande tjänsteföretag
- Research Priorities in Sales Strategy and Performance
- The Future of Sales Training: Challenges and Related Research Questions
- Customer business development: identifying and responding to buyer-implied information preferences
- Sales and marketing resistance to Key Account Management implementation: An ethnographic investigation
- Strategic account management programs: alignment of design elements and management practices
- Approaching Key Account Management from a long-term perspective
- A stage model for transitioning to KAM
- Top management commitment and involvement and their link to key account management effectiveness
- Key Account Management Orientation and Its Implications: A Conceptual and Empirical Examination
- Toward an Enhanced Definition and Measurement of Purchasing's Strategic Role in Buyer–Supplier Relationships
- How customer knowledge dissemination links to KAM
- The effectiveness of Key Account Management practices
- Sales Force Involvement in Product Design: The Influence on the Relationships Between Consulting-Oriented Sales Management Programs and Performance
- Key account management: the inside selling job
- Top management involvement with key accounts: The concept, its dimensions, and strategic outcomes
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