Impulse Purchase Varied by Products and Marketing Channels
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Summary
The results show that impulsive buying tendency and inv olvement with clothing products is positively assoc iated with impulse buying behavior of clothing in traditional store shopping, but not online, and for computer peripherals, utilitarian att itudes are positively associated with impulse selling both in traditional and online shopping.
- Type
- article
- Published
- 2008-01-01
- Cited by
- 28
- References
- 45
- OpenAlex
- https://openalex.org/W83184171
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:14971742
Keywords
Clothing, Impulse (physics), Advertising, Business, Marketing
References
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- Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
- A multi‐method investigation of consumer motivations in impulse buying behavior
- Exploring the implications of the internet for consumer marketing
- The Lived Meaning of Free Choice: An Existential-Phenomenological Description of Everyday Consumer Experiences of Contemporary Married Women
- Gender identity and material symbols: objects and decision considerations in impulse purchases
- Measuring the Involvement Construct
- Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction
Cited by
- TÜKETİCİLERİN RİSKTEN KAÇINMA DÜZEYLERİNE GÖRE SANAL ALIŞVERİŞ RİSK ALGISI VE SANAL PLANSIZ TÜKETİM EĞİLİMLERİNİN BELİRLENMESİ
- PENGARUH VISUAL MERCHANDISING DAN SALES PROMOTION TERHADAP IMPULSE BUYING BEHAVIOUR YANG DI MEDIASI IMPULSE BUYING TENDENCY PADA “ETUDE HOUSE” GRAND CITY MALL DI SURABAYA
- Wine purchasing: Planned or unplanned behaviour
- Peculiarities of Impulsive Purchasing in the Market of Consumer Goods
- PERBEDAAN TINGKAT PEMBELIAN SECARA IMPULSIF BERDASARKAN TINGKAT KECENDERUNGAN, KATEGORI PRODUK, DAN PERTIMBANGAN PEMBELIAN DI SURABAYA
- The Causes of Impulse Buying Behavior among Iranian Shoppers
- Fashion consumer profiles in the Portuguese market: involvement, innovativeness, self-expression and impulsiveness as segmentation criteria
- Impulse Buying Behaviour and Moderating Role of Gender among Iranian Shoppers
- Exploring impulse purchasing of wine in the online environment
- Factors influencing impulse buying behaviour amongst Generation Y students
- PENGARUH IN-STORE STIMULI TERHADAP IMPULSE BUYING BEHAVIOR KONSUMEN HYPERMARKET DI JAKARTA
- Antecedents and outcomes of fashion innovativeness in retailing
- Effect of Education and Emotional Intelligence on Consumers Impulsive Buying Behavior
- Profile of the Fashion E-Consumers: A Key for OnlineFashion Business Success
- External Factors Influencing the Cognitive Response of Impulse Buying Behaviour amongst Generation Y Students
- ANALISIS PENGARUH DISPLAY DAN HEDONIC SHOPPING MOTIVATION TERHADAP PEMBELIAN PAKAIAN JADI SECARA IMPULSIF DI BANJARMASIN
- Purchasing through Social Platforms with Buy Buttons: A Basic Hierarchical Sequence
- Role of impulsiveness in online purchase completion intentions: an empirical study among Indian customers
- "What drives one to buy on impulse?" A qualitative study with a Portuguese sample
- Modeling Advertising Practices for Product Involvement and Consumer Impulsivity in Branded Apparel: A Case Study of Indian Consumers
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