Conscientious marketing: making a difference in people’s lives

Keywords

Marketing, Business, Advertising

References

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• The Fortune at the Bottom of the Pyramid: Eradicating Poverty through ProfitsAbdiqani Egal — 2012
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• Marketing MyopiaMonique Diderich, Elizabeth Mamali — 2021
• Making Globalization WorkJ. Stiglitz, Joanne J. Myers — 2006
• The Social Responsibility of Business Is to Increase Its ProfitsMilton Friedman — 2007
• ETHICAL CONCERNS AT THE BOTTOM OF THE PYRAMID: WHERE CSR MEETS BOPK. Davidson — 2009

Cited by

• The MBA Oath: Setting a Higher Standard for Business LeadersR. Schultz — 2012
• Occurrence and antibacterial susceptibility pattern of bacterial pathogens isolated from diarrheal patients in PakistanMuhammad Hidayat Rasool, Abu Baker Siddique, Muhammad Saqalein — 2016

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