Selling to the Poor
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- Type
- article
- Published
- 2004-05-01
- Cited by
- 215
- References
- 0
- OpenAlex
- https://openalex.org/W2799395120
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:158992933
Keywords
Business, Political science, Economics
References
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- The market of the bottom of the pyramid: Impact on the marketing-mix of companies. : A quantitative study of three African countries
- La relevancia del mercado de la base de la pirámide en la economía mundial. Empresas privadas y nuevos modelos de negocio.
- Strategic Innovation at the Base of the Economic Pyramid
- A Note on Direct Selling in Developing Economies
- Unintended Social and Economic Consequences Resulting from the Implementation of New Construction Technologies in the Developing World
- Understanding innovation in low-income markets
- Did Business Development Reduce Poverty in China
- An exploratory investigation of aspirational consumption at the bottom of the pyramid
- The impact of shopping mall developments on consumer behaviour in township areas
- The Village Phone Constituency in Bangladesh. A Case of Sustainable e-Inclusion Enterprise.
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- Hybridity in Social Innovation and Entrepreneurship. A Multi-organizational and Multi-sector Analysis
- Product Development for the BoP: Insights on Concept and Prototype Development from University‐Based Student Projects in India
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