Health Services Marketing in a Cross-Cultural Environment: Elekta in Hong Kong

Keywords

Cross-cultural, Business, Marketing, Psychology, Sociology

References

• Marketing Strategies and Organizational Structures for Service FirmsBernard H. Booms, Mary Jo Bitner — 1981
• Service Marketing in Cross-Cultural Envirorment : the Case of the PhilippinesMichelle Rydback — 2011
• Business in Asia-Pacific: Text and CasesSonia El Kahal — 2001
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• An investigation of crossmarket standardisation strategies: Experiences in the European UnionHenry F.L. Chung — 2005
• From "Onion" to "Ocean": Paradox and Change in National CulturesTony Fang — 2005
• Hong Kong English : Autonomy and creativityKingsley Bolton — 2002
• Riding the Waves of Culture: Understanding Cultural Diversity in BusinessM. Keaney — 1999
• Through the Language Glass: Why the World Looks Different in Other LanguagesG. Deutscher — 2010
• Services Marketing: Integrating Customer Focus Across the FirmValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler — 1996
• Basic Marketing: A Global-Managerial ApproachWilliam D. Perreault, E. Jerome McCarthy — 2004
• Global Marketing: A Decision Oriented ApproachSvend Hollensen — 2006
• Developing relationships in business networksHåkan Håkansson, Ivan Snehota — 1995
• Service Marketing in a cross-culture environment : a case of Elekta ChinaSisong Hong, S. Lin — 2011
• Qualitative research in marketingEvert Gummesson — 2005
• Strategic challenges for the marketing of services internationallyRajshekhar G. Javalgi, David S. White — 2002
• Service logic revisited: who creates value? And who co‐creates?Christian Grönroos — 2008
• What Hong Kong Patients Want and Expect From Their DoctorsDavid Horton Smith — 1999
• Does national culture influence consumers’ evaluation of travel services? A test of Hofstede’s model of cross‐cultural differencesJohn C. Crotts, Ron Erdmann — 2000
• Successful strategies of newly industrialised east Asian firms in EuropeIvy S.N. Chen, Veronica Wong — 2003

Cited by

• Services Marketing in a Cross-Cultural Environment: Elekta in GermanyKatrina Dietrich, Giorgos Angelakis — 2014
• Trust development in International Healthcare Services: Elekta in SpainSara Arrese, Wang Liao — 2014
• Building Trust in a Cross-Cultural Context: The National Investor in United Arab Emirates and EgyptCherif Bouazzi, S. Lawal — 2018

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