The role of image and reputation as intangible resources in non-profit organisations: a relationship management perspective

Keywords

Reputation, Business, Profit (economics), Marketing, Competitive advantage

References

• Company Image and Reality : A Critique of Corporate CommunicationsDavid Bernstein — 1985
• The American balanced scorecard versus the French tableau de bord: a comparison of practices in the French contextChristophe Germain — 2008
• Corporate reputation and sustained superior financial performancePeter W. Roberts, Grahame R. Dowling — 2002
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• A scientometric analysis of the Proceedings of the McMaster World Congress on the Management of Intellectual Capital and Innovation for the 1996‐2008 periodAlexander Serenko, Nick Bontis, Joshua Grant — 2009
• Third Sector: The contribution of non-profit and cooperative enterprise in AustraliaMark Lyons — 2001
• Managing Stakeholder Relationships and Nonprofit Organization EffectivenessDeborah B. Balser, John E. McClusky — 2005
• Causes and consequences of donor perceptions of the quality of the relationship marketing activities of charitable organisationsRoger Bennett, Anna Barkensjo — 2005
• Reputation Management as a Motivation for Sales Structure DecisionsAllen M. Weiss, Eric K. Anderson, Deborah J. MacInnis — 1999
• Image and Reputational Characteristics of UK Charitable Organizations: An Empirical StudyRoger Bennett, Helen Gabriel — 2003
• The nonprofit marketing landscape: guest editors' introduction to a special sectionRoger Bennett, Adrian Sargeant — 2005
• The Reputational LandscapeCharles J. Fombrun, CBM van Riel — 1997
• Relationship marketing orientation: scale development and cross-cultural validationLeo Y.M. Sin, Alan C. B. Tse, Oliver H. M. Yau — 2005
• Role of Relationship Management and Value Co-Creation in Social MarketingDarshan Desai — 2009
• Marketing the Image of Management:: The Costs and Benefits of CEO ReputationAnnette L. Ranft, Robert Zinko, Gerald R. Ferris — 2006
• Corporate reputation: Anything but superficial – the deep but fragile nature of corporate reputationRonald Alsop — 2004
• Enterprise Schemes for Nonprofit Survival, Growth, and EffectivenessJohn M. Bryson, Michael J. Gibbons, Gary Shaye — 2001
• Exploding some myths about customer relationship managementLawrence A. Crosby — 2002
• The relationship marketing process: communication, interaction, dialogue, valueChristian Grönroos — 2004
• Image Building for Charitable OrganizationsRoger Bennett, Helen Gabriel — 2000

Cited by

• Use of entrepreneurial capital for new firm formation in SAChristopher N Machio — 2012
• Fundraising through running events - “How do Public Benefit Institutions raise fundsthrough running events and why are theredifferences in ‘success’?”Ties Obers — 2013
• Reputation and Image: Some Connections to Resource EnvironmentsSteven R. Hoagland — 2012
• The influences of teaching quality, student satisfaction, school image, and student loyalty on the reputation of self-financed higher education institutions in Hong KongSuk Ching Arison Woo (21292100) — 2015
• Media bias and media firm strategyV. Krishnakumar — 2014
• Resource-based view in strategic management of public organizations – a review of the literatureKarolina Szymaniec-Mlicka — 2014
• BUSINESS PLANNING IN NONPROFIT: LAYING THE GROUND FOR CUSTOMER RELATIONSHIP MANAGEMENT IN INSTITUTO DE EMPREENDEDORISMO SOCIALPedro Antunes Vivas Tunes, Elizabete Cardoso — 2012
• Managing reputation and organizational-public relationships in the banking industry : the influence of initial beliefs and past behaviours on the evaluation of the organization-public relationship.Charlotte van der Wiele — 2016
• The Role of Interorganizational Relationships on Elite Athlete Development ProcessesPopi Sotiriadou, Jessie Brouwers, Veerle De Bosscher — 2017
• Wykorzystanie podejścia zasobowego do poprawy funkcjonowania organizacji publicznych. Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics, 2015, Nr 402, s. 378-386Karolina Szymaniec-Mlicka — 2015
• A study of accountability practice in Dompet Dhuafa Waqf of IndonesiaHidayatul Ihsan, Maliah Sulaiman, Norhayati Mohd Alwi — 2017
• Foundation-funded Journalism, Philanthrocapitalism and Tainted DonorsKate Wright, Martin Scott, Mel Bunce — 2018
• Sufficiency of Donation Received Among Private Islamic School in Malaysia: Does Reputation Matters?Azira Hanani Ab Rahman, Sofri Yahya — 2020
• To Be a B Certified Benefit Corporation or Not to BeEmma Lloyd Best, Marcy Binkley — 2020

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