The nonprofit marketing landscape: guest editors' introduction to a special section

Keywords

The arts, Subject (documents), Presentation (obstetrics), Public relations, Sociology

References

• Social marketing for sustainability: The case of residential energy conservationDoug McKenzie‐Mohr — 1994
• Marketing social changeAlan R. Andreasen — 1995
• Marketing and Selective Admissions.James C. Blackburn — 1980
• Principles of Corporate Communicationvan C.B.M. Riel, B M Cees — 1995
• Marketing and the Fine Arts – Inventory of a Controversial RelationshipJörn‐Axel Meyer, Ralf Even — 1998
• Is creativity a matter for cultural leadersRuth Rentschler — 2001
• Why Do Companies Sponsor Arts Events? Some Evidence and a Proposed ClassificationJohn O’Hagan, Denice Harvey — 2000
• Linking sponsorship and cause related marketingMichael Jay Polonsky, Richard Speed — 2001
• Cause Related Marketing and Corporate Philanthropy in the Privately Held EnterpriseKaren Maru File, Russ Alan Prince — 1998
• Results from two national surveys of philanthropic activityJames N. Morgan, Richard F. Dye, Judith H. Hybels — 1979
• Segmenting Volunteers Using Values, Self-Esteem, Empathy, and Facilitation as Determinant VariablesWalter Wymer — 1997
• Construed Artistic Identity and Resistance to Identity Change in UK Theaters: An Empirical InvestigationRoger Bennett, Rita Kottász — 2001
• Social Marketing: Are We Fiddling While Rome Burns?Marvin E. Goldberg — 1995
• A strong charity brand comes from strong beliefs and valuesJoe Saxton — 1995
• Sustained helping without obligation: motivation, longevity of service, and perceived attitude change among AIDS volunteers.Allen M. Omoto, Mark Snyder — 1995
• The Market Orientation-Performance Link: Some Evidence from the Public Sector and UniversitiesAlbert Caruana, B. Ramaseshan, Michael T. Ewing — 1998
• Planning an effective anti-smoking mass media campaign targeting adolescents.Cornelia Pechmann, Ellen Reibling — 2000
• Corporate giving: Targeting the likely donorAdrian Sargeant, Helga Stephenson — 1997
• Conducting a situation analysis for volunteer organizations: an improved modelUğur Yavaş, Glen Riecken — 1997
• Charitable Giving: Towards a Model of Donor BehaviourAdrian Sargeant — 1999

Cited by

• The role of image and reputation as intangible resources in non-profit organisations: a relationship management perspectiveEric Kong, Mark Farrell — 2010
• A marketing discourse framework for charitiesPaul Chad — 2010
• Re-conceptualising the donation behaviour of Australians: a generational perspectiveGomes Sakakibara, José Luís — 2014
• Factors influencing the NPO support decisions of large Australian corporations: a giving manager perspectiveJohn Cantrell — 2012
• What motivates WA public to give money to not-for-profit organisationsIvana Oroz, Tekle Shanka, Brian Handley — 2008
• Being and becoming donors: how children and young people engage with charitiesMary Ho — 2011
• Understanding students' responses to university‐led charity campaigns: a study of a Haitian earthquake relief campaignSampath Kumar Ranganathan, James F. Loebl, David J. Radosevich — 2012
• Volunteerism, compassion and religiosity as drivers of donations practicesMadalena Abreu, Raul Laureano, Rui Vinhas da Silva — 2015
• Exploring what nonprofit branding can learn from contemporary artJeffrey F. Durgee — 2016
• Determinants of social commitment in the young. Applying the Theory of Reasoned ActionP. Zarzuela, C. Antón — 2015
• Complaints‐handling procedures of human services charities: Prevalence, antecedents, and outcomes of strategic approachesRoger Bennett, Sharmila Savani — 2011
• Who are we? The impacts of anthropomorphism and the humanization of nonprofits on brand personalityRachel C. Stinnett, Eva E. Hardy, Richard D. Waters — 2013
• Nonprofit brand image and typicality influences on charitable givingGéraldine Michel, Sophie Rieunier — 2012
• Millennial cultural consumers: co-creating value through brand communities.Sue Vaux Halliday, Alexandra Astafyeva — 2014
• Optimal Pricing and Advertising Policies for Bottom of Pyramid Markets: An Analytical ApproachSanjeev Swami, Devanath Tirupati — 2012
• Consumer behaviour in multi-channel contexts: the case of a theatre festivalFrances Slack, Jennifer Rowley, Sue Coles — 2008
• Finding Donors by Relationship FundraisingSangkil Moon, Kathryn Azizi — 2013
• Second‐gift behaviour of first‐time donors to charity: an empirical studyRoger Bennett, Rehnuma Ali‐Choudhury — 2009
• Social Marketing Innovation: New Thinking in RetailingChristina Holweg, Eva Lienbacher — 2011
• A Proposed Model of Antecedents and Outcomes of Brand Orientation for Nonprofit SectorFahri Apaydın — 2011

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