Corporate reputation: Anything but superficial – the deep but fragile nature of corporate reputation
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- Type
- article
- Published
- 2004-12-01
- Cited by
- 120
- References
- 0
- OpenAlex
- https://openalex.org/W2010020019
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:153787452
Keywords
Reputation, Scrutiny, Business, Corporate branding, Value (mathematics)
References
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