Functional measurement in consumer evaluation of market products

Keywords

Niche market, Profitability index, Product (mathematics), Marketing, Order (exchange)

References

• A general method for parameter est imation of avera ging modelsGiulio Vidotto, Marco Vicentini — 2007
• Multiple criteria decision analysis: state of the art surveysJosé Rui Figueira, Salvatore Greco, Matthias Ehrogott — 2005
• Readings in Multiple Criteria Decision AidCarlos A. Bana e Costa — 2011
• Finding Groups in Data: An Introduction to Cluster AnalysisLeonard Kaufman, Peter J. Rousseeuw — 1990
• Methods of information integration theoryNorman H. Anderson — 1982
• Contributions to information integration theoryNorman H. Anderson — 1991
• Averaging Models: Parameters Estimation with the R-Average Procedure.Giulio Vidotto, Davide Massidda, Stefano Noventa — 2010
• Functional Measurement Analysis of Brand Equity: Does Brand Name affect Perceptions of Quality?James Shanteau, Heather Hilgenkamp — 2010
• The analytic hierarchy process : planning, priority setting, resource allocationThomas L. Saaty — 1980
• Towards unveiling individual differences in different stages of information processing: a clustering-based approachJoeri Hofmans, Étienne Mullet — 2011
• Consumer and industrial buying behaviorDonald E. Vinson, Arch G. Woodside, Jagdish N. Sheth — 1978
• The outranking approach and the foundations of electre methodsBernard Roy — 1991
• Niche market strategy for a mature marketplaceErin Parrish, Nancy L. Cassill, William Oxenham — 2006
• Niche Marketing Revisited: Concept, Applications and Some European CasesTevfik Dalgić, Maarten Leeuw — 1994
• Foundations of information integration theoryJohn S. Carroll, Norman H. Anderson — 1981
• Modelling the Process of Multiattribute ChoiceMuhittin Oral, Ossama Kettani — 1989
• A solution for weights and scale values in functional measurement.Kent L. Norman — 1976
• Note on differential weight averaging models in functional measurementGiulio Vidotto — 2013
• A unified framework for market segmentation and its applicationsYing Liu, Melody Y. Kiang, Michael J. Brusco — 2012
• Validity and the design of market segmentsDavid Tonks — 2009

Cited by

• The usefulness of the averaging rule in consumer studies: A partial replication with an eye at neuroeconomicsTelmo Pereira, Armando M. Oliveira — 2021

Related papers

• Assessing market structure and company fit based on consumer perceptions in dynamic information technology marketsJohn Roberts, Pamela Morrison — 2002
• Connecting Product Attributes with Emotional Benefits. Analysis of a Mediterranean product across consumer age segmentsRamo Barrena Figueroa, Mercedes Sánchez — 2007
• Frequency of consumption and changing determinants of purchase decision: from attributes to values in the organic food marketRamo Barrena, Mercedes Sánchez — 2010
• Identifying the green consumer: A segmentation studyArminda Paço, Mário Raposo, Walter Leal Filho — 2009
• Consumers values with regard to buying food from short market channelsJan Vannoppen, Guido Van Huylenbroeck, Wim Verbeke — 1999
• INTEGRATING CONSUMER INVOLVEMENT AND PRODUCT PERCEPTIONS WITH MARKET SEGMENTATION AND POSITIONING STRATEGIESClaire P. Bolfing — 1988
• Examining the Impact of Physical and Nonphysical Product Attributes on the Selection of Specialty, Shopping, and Convenience Products: A Comparison of French and Malaysian ConsumersBruce D. Keillor, Scott Widmier, Dale M. Lewison — 2003
• Managing initial expectations when word-of-mouth matters: Effects of product value and consumer heterogeneitySangyoon Yi, Jae‐Hyeon Ahn — 2017