Managing initial expectations when word-of-mouth matters: Effects of product value and consumer heterogeneity
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- Type
- article
- Published
- 2017-01-30
- Cited by
- 23
- References
- 82
- OpenAlex
- https://openalex.org/W2581398623
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:168261400
Keywords
Word of mouth, Valuation (finance), Marketing, Product (mathematics), Interdependence
References
- From the Special Issue Editors: Agent-Based Modeling of Innovation Diffusion
- A Critical review of consumer satisfaction
- High and Declining Prices Signal Product Quality
- Customer delight: Foundations, findings, and managerial insight☆
- Complex Adaptive Systems: An Introduction to Computational Models of Social Life
- Marketing: An Introduction
- The Difference: How the Power of Diversity Creates Better Groups, Firms, Schools, and Societies
- Agent-Based Modeling in Marketing: Guidelines for Rigor
- Communication and Control Processes in the Delivery of Service Quality
- The Effects of Preference Heterogeneity and Source Characteristics on Ad Processing and Judgements about Endorsers
- The chilling effects of network externalities: Perspectives and conclusions☆
- The Heterogeneous Effect of WOM on Product Sales: Why the Effect of WOM Valence Is Mixed?
- Quantifying the Ripple: Word-of-Mouth and Advertising Effectiveness
- Outcome representations, counterfactual comparisons and the human orbitofrontal cortex: implications for neuroimaging studies of decision-making.
- The Field behind the Screen: Using Netnography for Marketing Research in Online Communities
- Networks, Dynamics, and the Small‐World Phenomenon1
- The Innovation Diffusion Process in a Heterogeneous Population: A Micromodeling Approach
- Strategic Manipulation of Internet Opinion Forums : Implications for Consumers and Firms
- Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue
- Role of network structure and network effects in diffusion of innovations
Cited by
- Transmission and refutation of organisational rumours: Consumer identification and processing types
- Perceived market orientation in the product return experience and its impact on post-purchase behavior
- Biased minds experience improved decision-making speed and confidence on social media: a heuristic approach
- Nonlinear Dynamic Analysis of New Product Diffusion considering Consumer Heterogeneity
- Toward the Dynamic Modeling of Transition Problems: The Case of Electric Mobility
- The impact of online reviews on product returns
- Analyzing the diffusion of competitive smart wearable devices: An agent-based multi-dimensional relative agreement model
- Consumer Perceptions of Sustainable Development Goals: Conceptualization, Measurement and Contingent Effects
- Impact of positive word-of-mouth on purchase intentions and post purchase satisfaction among female customers in Pakistan
- The Impact of Word of Mouth on Brand Avoidance "An Investigation into The Egyptian Automobile Market"
- How to offer good service? A study on behavior of consumer expectations over time in educational service
- Motives to engage electronic word of mouth: A case of fashion products marketed in Sri Lanka
- Breaking up with your bank: the role of competitors’ effective advertising in customer switching intention
- Exploring digital transformation adoption of scientific researchers
- Maximizing positive influence of live-campaign promotion in live social E-commerce networks
- When does expectation fail? The consequences of negative customer experience in the banking industry
- Navigating post-crowdfunding commercialization: Launch decision, market sales, and product survival
- Waiting for a Release: The Expectation in Virtual Gaming Communities
- MODELING VIETNAMESE REPURCHASE INTENTION TOWARD KOREAN COSMETICS
- Customers, Employees and Communication
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