Identifying the green consumer: A segmentation study

Keywords

Market segmentation, Marketing, Green marketing, Business, Purchasing

References

• Anatomy of green advertisingEaswar S. Iyer, Bobby Banerjee — 1993
• How Green Is My Value: Exploring the Relationship Between Environmentalism and MaterialismSubhabrata Bobby Banerjee, Kim McKeage — 1994
• Environmental Concern: It Does Make a Difference How It’s MeasuredS. Klineberg, M. Mckeever, Bert Rothenback — 1998
• Basic marketing research : applications to contemporary issuesNaresh K. Malhotra — 2002
• Relationships between mechanical properties, weight loss and chemical composition of wood during incipient brown rot decay.Simon Curling, Carol A. Clausen, Jerrold E. Winandy — 2002
• How to Identify Psychographic SegmentsVincent‐Wayne Mitchell — 1994
• Environmental Marketing: Strategies, Practice, Theory, and ResearchM. Polonsky, Alma Mintu-Wimsatt — 1995
• The concept and application of life style segmentation.Joseph T. Plummer — 1974
• Personality variables and environmental attitudes as predictors of ecologically responsible consumption patternsIngo Balderjahn — 1988
• Green products and corporate strategy: an empirical investigationClare D’Souza, Mehdi Taghian, Peter Lamb — 2006
• Social Determinants of Environmental ConcernDiane M. Samdahl, Robert J. Robertson — 1989
• Improving attitudes toward brands with environmental associations: an experimental approachFrancisco Montoro-Ríos, Teodoro Luque Martínez, Francisca Fuentes Moreno — 2006
• Green Buying: The Influence of Environmental Concern on Consumer BehaviorTina Mainieri, Elaine G. Barnett, Trisha R. Valdero — 1997
• Environmentally responsible purchase behaviour: a test of a consumer modelScott B. Follows, David Jobber — 2000
• A structural equation test of the value-attitude-behavior hierarchy.Pamela M. Homer, Lynn R. Kahle — 1988
• Environmental segmentation alternatives: a look at green consumer behavior in the newRobert D. Straughan, James A. Roberts — 1999
• A Content Analysis of Environmental Advertising Claims: A Matrix Method ApproachLes Carlson, Stephen J. Grove, Norman Kangun — 1993
• Green or Non-Green? Does Type of Appeal Matter When Advertising a Green Product?Melody E. Schuhwerk, Roxanne Lefkoff-Hagius — 1995
• Green decisions: demographics and consumer understanding of environmental labelsClare D’Souza, Mehdi Taghian, Peter Lamb — 2007
• Market Segmentation of Green Consumers in Hong KongKara Chan — 2000

Cited by

• Consumer behavior on energy efficient cooling devices - a case studyF. Moayedi — 2013
• Handla hos oss - så klimatkompenserar vi! : Hur stora välkända företag påverkar sina konsumenters inställning mot deras varumärke med hjälp av grön marknadsföring och CSR.Emilie Jäfvert, Carolin Ruthberg — 2011
• Minimizing the young consumers' attitude-behaviour gap in green purchasingS.A. van 't Erve — 2013
• WHERE IS THE VALUE IN GREENING YOUR BRAND? AN ANALYSIS OF THE CANADIAN HOTEL INDUSTRYEmma Bedlington — 2009
• Exploring Gender Differences on Generation Y’s Attitudes towards Green Practices in a HotelHyojin Kim, Howook Chang, Joong‐Won Lee — 2011
• An investigation into factors influencing consumer preferences for corporate social responsibility initiativesA. Chaudhry — 2014
• Green marketing: Consumers´ Attitude towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sectorMagali Morel, Francis Kwakye — 2012
• Green in fashion? An exploratory study of national differences in consumers concern for eco-fashionMarie‐Cécile Cervellon, Helena Hjerth, Sandrine Ricard — 2010
• The perceived benefits of online community participation and their effect on consumer commitment to ethical consumption (Available on Internet)Reija Sihlman — 2012
• Typologia konsumentów na rynku produktów ekologicznychLucyna Witek — 2014
• Psychological Factors Influencing the Managers' Intention to Adopt Green IS: A Review-Based Comprehensive Framework and Ranking the FactorsMohammad Dalvi Esfahani, Mehrbakhsh Nilashi, Azizah Abdul Rahman — 2015
• Odpowiedzialność ekologiczna konsumenta i jej wpływ na zachowania konsumpcyjneLucyna Witek — 2014
• Attitudes, opinions, and behaviors toward green design products : a snowball survey of parishioners who attended the First United Methodist Church in Arlington Heights, IllinoisSara J. Reich — 2014
• Integrated Green Purchase Model: An Empirical Analysis on JordanZu’bi M. F. Al-Zu’bi, Hani Al-Dmour, Majed Khalil Al-Shami — 2015
• Buying in: Socially Conscious Consumption and the Architecture of ChoiceElizabeth Roodhouse — 2013
• Characteristic and Preferences of Green Consumer Stratification As Bases to Formulating Marketing Strategies of Ecolabel-Certified FurnitureRirin Wulandari, Budi Suharjo, Agus W. Soehadi — 2012
• Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intentionPlavini Punyatoya — 2015
• Effects of restaurant green practices: Which practices are important and effective?EunHa Jeong, SooCheong Jang — 2010
• Green Shades: A Segmentation Approach Based on Ecological Consumer Behavior in an Emerging EconomyEva María González Hernández, Reto Felix, Lorena Carrete — 2015
• A Sustainable Supply Chain Model of Manufacturer-Buyer Relationship in Export Oriented Furniture Industry in IndonesiaMuhammad Hisjam, Adi Djoko Guritno, Nunuk Supriyatno — 2012

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