Do Implicit Attitudes Predict Actual Voting Behavior Particularly for Undecided Voters?

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Summary

It is proposed that greater elaboration of attitudes produces stronger convergence between implicit and explicit attitudes resulting in better predictive validity of both, and less incremental validity of implicit over explicit attitudes for the prediction of voting behavior.

Type
article
Published
2012-08-29
Cited by
79
References
43
Access
Open access

Keywords

Business, Manufacturing, Manufacturing engineering, Engineering, Marketing

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