Understanding and using the implicit association test: I. An improved scoring algorithm.

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Summary

The best-performing measure incorporates data from the IAT's practice trials, uses a metric that is calibrated by each respondent's latency variability, and includes a latency penalty for errors, and strongly outperforms the earlier (conventional) procedure.

Type
article
Published
2003-08-01
Cited by
5,930
References
37

Keywords

Implicit-association test, Psychology, Respondent, Artifact (error), Metric (unit)

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